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Target Offers One-of-a-Kind Plush Elephant Gift Card Holder to Support St. Jude Children's Research Hospital.

100 Percent of Net Profits to Benefit St. Jude's Annual Thanks and Giving Campaign

MINNEAPOLIS, Nov. 3 /PRNewswire/ -- As part of its ongoing commitment to St. Jude Children's Research Hospital(R), Target has created a special plush elephant gift card holder to benefit St. Jude's annual Thanks and Giving(R) fundraising campaign this holiday season. This marks the third year that Target has been a major contributor and sponsor of the program.

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The plush elephants are priced at $2.99 and a minimum of $1.50 of each sale, which equals 100 percent of the net proceeds, will be donated directly to St. Jude. The whimsical snowflake-covered ears of the plush elephant were designed by 9-year-old Julia, a dynamic and creative St. Jude patient and Target House resident who is being treated for acute lymphoblastic leukemia (ALL).

The joyful mascot of Target House, elephants symbolize luck, family and helping others in need - characteristics shared by both St. Jude and Target House. The plush elephants will be available for purchase at Target stores nationwide beginning November 5, 2006. In addition to the elephants, Target holiday gift cards will also be available for purchase in any amount ranging from $5-$1,000.

"Our commitment to the Thanks and Giving campaign provides us with another meaningful way to support the wonderful work being conducted at St. Jude," said Laysha Ward, vice president, community relations, Target. "The plush elephants offer Target guests and team members an opportunity to give back this holiday season and show their thanks for all the children in their lives."

Target has been a partner of St. Jude since 1999 when it opened Target House, an innovative approach to long-term housing for families whose children are receiving life-saving treatment at St. Jude. Funded by Target and its vendor and celebrity partner contributions, this unique facility enhances the quality of life for its residents, who benefit from the privacy of family apartments, as well as common areas that foster interaction with other Target House families.

"I'm very excited that my design was chosen for the Target elephant ears for this year's Thanks and Giving campaign," said Julia, the vibrant St. Jude patient and Target House resident whose artwork will grace the ears of the plush Target elephants this holiday season. "My family and I are grateful to both St. Jude and Target House for everything they've done for us over the past 2 years since I was diagnosed with ALL. I'm happy that I can help raise money for everyone at St. Jude."

Target House provides apartments free-of-charge to families of children whose treatments require that they be in Memphis for at least 90 days. This commitment is an extension of St. Jude's coverage of all costs for treatment not covered by insurance, regardless of a family's ability to pay. Target House also allows St. Jude to focus more of its resources on life-saving research and treatment.

About St. Jude Children's Research Hospital

St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit

About Target

Minneapolis-based Target serves guests at 1,494 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

CONTACT: Kristen Dinisio of Imre Communications, +1-410-821-8220, for Target; or Target Media Relations, +1-612-696-3400; or Laura Russell of ALSAC/St. Jude, +1-901-578-2347

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Publication:PR Newswire
Date:Nov 3, 2006
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