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Articles from Target Marketing (May 1, 1995)

1-13 out of 13 article(s)
Title Author Type Words
Beating the control. Friesen, Pat Cover Story 779
Better-informed list decisions. Harper, Rose Cover Story 1389
Database marketing revisited. Hunter, Vic 711
From birth to maturity: what to test when your product is brand new, later on and down the road. Decker, Malcolm Cover Story 1545
Going 'green' step by step. Mummert, Hallie 1705
Guess the winners. Meyer, Tom Cover Story 583
Lead generation: controlling the flow. 374
Pushing the envelope. Hatch,Denison 674
Reading test results. Hennerberg, Gary Cover Story 2086
Salvation on the Internet. Hacker, Robert C. 741
Six mistakes catalogs make. Schmid, Jack Cover Story 1267
The mechanics of the A/B split. Robert, Margaret Cover Story 1629
The quick way to test: telemarketing enables marketers to get a test out fast and efficiently. Hering, Angela Cover Story 740

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