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Talika and cosmogen develop applicator for eyes.

Talika. chose Cosmogen to develop the applicator pack for its new Eye Detox Care & Color. Talika created Care & Color by associating the formula of its flagship product Eye Detox with blue microspheres for a strengthened action, and white microspheres with beige pigments to guarantee a concealer makeup effect.

The applicator of the packaging, designed by Cosmogen, allows the user to apply the formula precisely on dark circles or around the outline of the eye. Eye Detox Care & Color brings a "detox" effect to the outline of the eye and immediately conceals dark circles and puffiness. According to the partners, this regimen illustrates perfectly the combined action between the formula and the applicator, in sync with users' expectations.

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Title Annotation:DesignCENTER
Publication:Beauty Packaging
Date:Jan 1, 2014
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