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Taking the biscuit for two centuries.

Byline: Emily Meritt emily.meritt@trinitymirror.com

THIS charming collection of images tell the story of the workers and products of the much-loved South Shields company, Wright's Biscuits.

ey come from the Tyne & Wear Archives collection and many objects that help to tell the story of Wright's Biscuits, including various tins, promotional and advertising material, and even a collection of cast brass biscuit cutters, are housed at South Shields Museum & Art Gallery.

Wright's Biscuits became a wellknown house-hold name in the North East.

Try our Try our 2000s United See Set up in South Shields as maker of ships' biscuits, they started out in 1790.

After a fall in demand, Wright's turned to making more up-market biscuits until, after 180 years of sweet treats, the Wright's Biscuit factory closed in 1973.

Adam Bell of South Shields Museum & Art Gallery said: "e biscuits were made by Wright's Biscuits Ltd of South Shields, a rm whose origins dated back to the 19th century when the company, then called L Wright & Son, made ships' biscuits for the busy maritime trade on the Tyne.

"Wright's Biscuits Ltd came into being about 1933, when Messrs Webster and Cross took over as directors.

"e company had, by this time, switched from production of ships' biscuits to 'fancy biscuits',' for domestic consumption.

"To help sell their biscuits, the new directors drafted in Mabel Lucie Attwell (1879-1964), a popular illustrator of fairy tale and nursery rhyme books, known for her depictions of plump children.

impish lit NOSTALGIA Toon in the Toon in the Newcastle quiz Sport "Attwell created 'Mischief ',' a rotund impish little boy, g e n e r-ally depicted holding a large ginger nut, which be - came the Wright's company trademark." e little boy "Mischief" became a popular gure.

Children could join the Mischief Club and get a special badge.

Adam Bell explains the company's advertising and the face of what would become an iconic North East product: "e rebranding clearly worked, as the company went from strength to strength, supplying its biscuits to all corners of the country, as well as exporting to places around the world as far-ung as Hamburg and Rangoon."

CAPTION(S):

| A box of Wright's Biscuits, which were manufactured |in South Shields. Packages featured an impish little boy called Mischief who became the company's trademark

Busy at work in the offices of Wright's Biscuits, South Shields. Plenty of paperwork and no computers back then |

Left, loading the boxes of biscuit on to a Wright's van. Right, women hard at work on the production line |

Women at work making Wright's Biscuits in South Shields, around 1940s-50s. The factory closed in 1973 |

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Title Annotation:Features
Publication:Evening Chronicle (Newcastle, England)
Date:Mar 12, 2015
Words:438
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