Ed Schmidt, the NABCA Chairman-Elect and Director of the Wyoming Department of Revenue, calls it a "balancing act," which just happens to be the title of our cover story profile of him (see page 14).
At the same time, Schmidt--and every other control state agency head--must view themselves as advocates for social responsibility regarding all elements of the beverage alcohol community. Indeed, it is the theme of this year's 70th Annual NABCA Conference. Phil Lane, NABCA Chairman, explained it succinctly in his recent Letter from the Chairman: "The Control States and the NABCA are committed to encouraging all sectors of the alcohol community ... i.e., Public Health, Enforcement, Research, Government and Industry, to work towards reducing the harm caused by underage drinking and the abuse of alcohol." Lane further noted that, "To point the finger of blame at any one sector decreases the chances of effective collaboration. It is incumbent upon us all to work cooperatively to insure a safe, responsible, modern environment of the sale and distribution of alcohol."
Lang has pointed to an important role he and others see for the NABCA: to be an organization that, because of its central but neutral position among those in the beverage alcohol community, can serve as a forum for bringing groups together to solve problems, not "to point the finger of blame."
Indeed, control state officials are not alone in their concern about social responsibility. Nine members of the NABCA Industry Steering Committee have offered their own comments (see page 28) on what their companies and other industry organizations that they support have been doing to help foster responsible use of their products.
Let's hope the publicity surrounding the "Social Responsibility" theme at this year's Conference can serve as a call to action to continue and expand upon the many initiatives already taking place throughout the control states.
Richard Brandes, Editor-in-Chief
|Printer friendly Cite/link Email Feedback|
|Title Annotation:||BY THE WAY|
|Date:||May 1, 2007|
|Previous Article:||Absolut Raspberri.|
|Next Article:||Absolut overview.|
|Allied Domecq Spirits.|
|Budelpack March (tel: 01354 660400), is announcing two senior appointments which strengthen further the Company's new team at the top.|
|The moral demands of memory.|