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Taking on the lager giants.

Byline: Perfect PINT ALISTAIR HOUGHTON on beer

IF you're going to take on the giants of the lager world, you need to be "powerful" - so Peerless Brewing Co's Storr lager is off to a good start.

The Birkenhead brewery is rolling out its award-winning Storr as its first ever keg beer, and the team hopes Storr's "sleek contemporary style font clip" will become a fixture in the region's pubs.

This isn't the first time a local brewer has tried to take on the titans of the cold fizzy lager world - Cains tried it a few years back with its Liverpool Lager. It's a brave move, but one that could pay handsome dividends for Peerless if it comes off.

Peerless's ales, including Jinja Ninja and Red Rocks, have already won it many friends. The brewery this year doubled in size.

For Storr - whose name comes from the Old Norse word for "strong or powerful" - Peerless has taken inspiration from Europe.

The Munich-style lager uses a lager yeast from Germany and Czech Saaz and German Perle hops. Peerless promises "floral and fruity aromas with a slightly grassy herbal note and a dry biscuit profile".

Brewery founder and managing director Steve Briscoe said: "Storr in cask was something very new in craft brewing and quickly won a strong following.

"With today's craft beer revolution lager drinkers are expecting more from their tipple. Storr is real lager produced to true brewing tradition and we expect the keg version to become very popular as an easy on the palate, thirst quenching beer with real taste.

"This will expand our market and help build on our investment."

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Title Annotation:Features
Publication:Liverpool Echo (Liverpool, England)
Date:Sep 6, 2015
Words:271
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