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Taiwan's projector sales up 16.6% QoQ in Q4'10: IDC Taiwan.

Taipei, Feb. 9, 2011 (CENS) -- Some 27,642 projectors were sold in Taiwan in the fourth quarter of 2010, up 16.55% quarter-on-quarter (QoQ) but down 51.75% year-on-year (YoY), according to statistics released by IDC Taiwan.

The Taiwan subsidiary of the international market research firm said that official contracts pushed up the demand for projectors in the fourth quarter, but the late announcements of the contracts in mid-November meant the demand growth was not as high as originally expected.

C.W. Kao, market analyst at IDC Taiwan, pointed out that the industry originally anticipated the governmental collective purchase projects would create high growth to the fourth-quarter domestic projector market, but some governmental and educational units were tepid in purchase willingness due to year-end budget concerns while vendors did not have enough inventories. So the fourth-quarter projector shipments in Taiwan were lower than originally expected.

Projector models priced between NT$30,000 and NT$40,000 (US$1,000 and US$1,333) are currently the mainstream products in domestic market, IDC Taiwan said, accounting for 30% of the overall market; while models priced between NT$20,000 and NT$50,000 (US$666 and US$1,666) together occupy a total market share of over 67%.

Epson, Optoma, Sanyo, Viewsonic, and NEC were the top-five brands in Taiwan's projector market in the forth quarter of 2010, together commanding a market share of 72.9%, up 6.0 percentage points from a quarter earlier. Epson won a market share of 23.2% during the period.

IDC Taiwan said that though demand from the educational sector's expanded purchase programs has come to an end in 2010, some subsidized programs to purchase educational equipment after the merger of the five new cities are expected to create some demand for projectors in 2011.

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Author:Liang, Quincy
Publication:The Taiwan Economic News
Article Type:Brief article
Geographic Code:9TAIW
Date:Feb 9, 2011
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