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Taipei AMPA 2010 introduces dedicated electric.

"The economy is back!" That's what the indicators are saying with registration for Taipei AMPA 2010 projected to hit a record 2 700 booths, Asia's premier auto parts sourcing fair, the Taipei International Auto Parts and Accessories Show (Taipei AMPA), will have a green focus in 2010,

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The 2009 Taipei AMPA, which was held in conjunction with the Taipei International Automobile Electronics Show (AutoTronics), defined economic trends as the show continued to expand during the biggest economic recession in over half a century. With 937 exhibitors and 2 494 booths, the show attracted over 56 000 visitors--a growth of 4.5% from the previous year. Given the trend toward eco-friendly, energy-efficient electric cars, the exhibition organizer, Taiwan External Trade Development Council (TAITRA), plans to dedicate an exclusive section of the 2010 event to parts and accessories for electric cars. The show will run from April 12 to April 15.

The current number of electric cars worldwide is a scanty 9 500, but is expected to grow to 58 000 by the year 2011. All major automobile manufacturers are actively devoting a large amount of resources to the research and development of electric cars--with both the support and encouragement of government. President Obama of the United States set the goal that "there will be a million electric cars on the roads of the United States by 2015". The German government also hopes to achieve the target of a million electric cars on the road by 2020.

Inspired by the large number of associated business opportunities, Taipei AMPA 2010 invites electronics, electro-optics, and mechanical part suppliers to be the first to reap the benefits of green business opportunities by displaying the latest in lithium-iron-phosphate (LiFePO4) batteries, electric motors, and power management.

Other focus areas include energy saving LED auto lighting, innovative engine parts, suspension systems, transmission systems, brake systems, tire pressure monitoring systems (TPMS), maintenance equipment, air tools, tires and rims. The theme will be "Green Power" to enhance high performance, fuel efficiency, low emission, easy assembly and lightweight design.

The 2010 forecasted figures estimate that 1 100 exhibitors using 2 700 booths will attract 60 000 regional visitors, and another 5 500 from non-Asian countries. A total of 5,200 foreign buyers participated in the 2009 four-day event, a massive 22% growth compared to the previous year. According to the exhibitors, there was a "remarkable increase" in the number of buyers from emerging markets.

Procurement meetings between local manufacturers and these car companies created a possible US$44-million in international business deals. Furthermore, over 70 buyers from the developing nation of Kenya were in talks with manufacturers at the 2009 expo.

Big brand buyers are set to return in 2010, according to the organisers. Among the 900-plus Taiwan domestic exhibitors are key suppliers, such as TYC Brother Industrial, Depo Auto Parts Ind., Eagle Eyes Traffic Industrial, Sonar Auto Parts, Kai Yih Industrial, XYZ Auto Parts, Gordon Auto Body Parts, and Nankang Rubber Tire Corp. This event is also getting ready to host record 200-plus foreign exhibitors from Korea, Singapore, Hong Kong, Thailand, Malaysia, Philippines, USA, India, and China.

Items on the program over the four days include a focus on green power products; online showcases; Taipei Intl Automotive Electronics Forum; the Innovation Awards; New Product Launches; One-on-One Procurement Meetings; and a Welcome Party.

The 46 000 square meter venue of Taipei AMPA, the TWTC Nangang Exhibition Hall, will house Taipei AMPA and AUtoTronics Taipei will be hosted in the TVVTC Hall 1 from April 15 to April 18.
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Title Annotation:innovation
Author:Tran, Alan
Publication:Automotive Industries
Geographic Code:90ASI
Date:Dec 22, 2009
Words:589
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