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Tactician makes cost effective site analysis available to all.

ANDOVER, Mass.--(BUSINESS WIRE)--March 25, 1996--Tactician Corp.'s newest software product, SITE-AMERICA, performs detailed site analysis and demographic profiling for any location in the United States easily, quickly and economically.

SITE-AMERICA was developed specifically for professionals who need to perform target marketing or site analysis but do not have the time to become geographic information systems (GIS) experts. Because it is comprehensive, fast and easy to use, SITE-AMERICA allows marketers to interact with and interpret data to determine optimum solutions without hiring or training a staff of GIS experts. Best of all, at $1,995 for a single user, SITE-AMERICA is priced at a fraction of what ordinary desktop marketing systems cost and does not lock users into a long-term license fee.

SITE-AMERICA is a combination of software and data for Windows-based computers. Developed in conjunction with CACI Marketing Systems, it is equipped with CACI Gold Standard demographics that include updated 1995 and projected 2000 demographic data. The system also features nationwide GDT cartography to pinpoint locations with precision down to street level. Because SITE-AMERICA is built on the industry's fastest mapping/analysis engine and uses a unique compaction technology that allows all of the data and cartography to fit on one CD-ROM, users can instantly produce high-quality maps and reports for any location in the United States.

"We believe that SITE-AMERICA will become the `word processor' of market analysis because of its speed, simplicity and exceptional value," says Hans Riemer, director of marketing at Tactician. "When you consider the cost and risk associated with a new retail location, SITE-AMERICA is a must-have tool."

Paul Davies, senior vice president for CACI Marketing Systems, adds, "Business people are becoming increasingly conscious of the impact of demographics on their company's performance. The shifts in consumer behavior triggered by demographics are significant. SITE-AMERICA now enable them to access this information. For the first time someone can run a demographic report for an area of any size or shape anywhere in the U.S. in a couple of minutes with no training. It's that easy."

SITE-AMERICA is receiving a warm reception from customers, too. "SITE-AMERICA has become a part of our daily routine," explains Wendy Poole of Professional Mortgage of North Carolina. "We feel that the demographic information contained in our loan packages helps us `sell the deal' by giving our lenders a detailed view of the area." Ann Ketter, director of site development at the National Realty Corp., states, "The system is very easy to use. I did not even need the instruction book. It is very fast ... and the reports look good."

Tactician Corp., headquartered in Andover, Mass., is the leading worldwide developer and supplier of mapping software and data for sales, marketing and business planning. Tactician software and data is available for Windows, Windows 95, Windows NT for Intel and Alpha AXP, and Macintosh computers.

CACI Marketing Systems, headquartered in Arlington, Va., is an international information technology products and services corporation. The company specializes in developing and integrating systems, software and simulation products in support of government agencies and commercial enterprises worldwide. CACI Marketing Systems is a division of CACI International Inc.

CONTACT: Tactician Corp.

Hans Riemer, 508/475-4475

or

CACI Marketing Systems

Paul Davies, 800/292-CACI
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Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 
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Publication:Business Wire
Date:Mar 25, 1996
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