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Taco Bell(R) Wants You to "Take the Field" at the 2007 Tostitos BCS Championship Game(TM).

Lucky Fan to Win Chance at Picking up the Kicking Tee

IRVINE, Calif. -- When The Ohio State Buckeyes and the University of Florida Gators meet in the 2007 Tostitos BCS Championship Game[TM], millions will be watching at home and only 75,000 people will actually get inside the big game. But for one lucky fan, Taco Bell[R] will not just get them inside the game, but onto the actual field of play.

Taco Bell, the official Quick Service Restaurant (QSR) of the Bowl Championship Series[TM] (BCS), will grant one winner the ultimate insider's access to college football's most anticipated game of the year. During the 2007 Tostitos BCS Championship Game, a fan will take the field and pick up the kicking tee after a kickoff. That's right, you taking center stage in front of 75,000 of your soon-to-be closest friends in attendance. Fans can log on to www.tacobell.com from December 3 through December 17 to enter for their chance to win.

"Getting choice tickets to the big game is always a perk, but only Taco Bell can deliver a shot at gridiron glory by having you take the field and pick up the tee after a kickoff," said Bill Pearce, chief marketing officer, Taco Bell Corp. "You won't just be at the game; you will be a part of the game."

Four semi-finalists will be chosen to win a trip to Phoenix, Arizona with a friend, two tickets to the 2007 Tostitos BCS Championship Game and an opportunity to be on the field to be part of college football's grandest game. To win the pick up the tee opportunity of the contest, they will compete in a simulated pick up the tee competition the day before the 2007 Tostitos BCS Championship Game. The fastest and most stylish at picking up the kicking tee will earn the chance to do it during a kickoff at the 2007 Tostitos BCS National Championship Game. The game will be televised live on FOX on January 8, 2007 at 8:00 p.m. EST.

Open to legal residents of the 50 U.S. & DC (except FL & NY), 18 years & older as of 12/02/06. Void in FL & NY & where prohibited. To enter, visit www.tacobell.com between 12:01:00 AM CT on 12/03/06 & 11:59:59 PM CT on 12/17/06, click on the www.tacobell.com & complete/submit the online Official Entry Form. (4) Grand Prize Finalists will be selected on/about 12/18/06 from among all eligible entries received & will be invited to attend the 2007 Tostitos BCS National Championship Game for the opportunity to participate in the Pick up the Tee Challenge currently scheduled for 1/7/07 to determine who will win the Grand Prize. Odds of being selected as a Grand Prize Finalist will depend on the number of eligible entries received. (1) Grand Prize: Opportunity for winner to run on-field & pick up the kicking tee after a kickoff during the 2007 Tostitos BCS National Championship Game. (4) Grand Prize Finalists: Trip for (2) to the 2007 Tostitos BCS National Championship Game on 1/8/07 & the opportunity to participate in the Pick up the Tee Challenge. ARV: $4,500. Taxes are the responsibility of the individual Grand Prize Finalist. For a winner's list, send a SASE for receipt by 2/27/07 to: Taco Bell "Pick up the Tee" Winners, P.O. Box 13199, Bridgeport, CT 06673-3199. Subject to the full Official Rules available by sending a SASE for receipt by 2/27/07 to: Taco Bell "Pick up the Tee" Rules, P.O. Box 13199, Bridgeport, CT 06673-3199. Sponsor: Taco Bell Corp., Irvine, CA 92614. Administrator: Project Support Team, Inc., Danbury, CT 06811.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE:YUM), is the nation's leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Quesadillas, Grilled Stuft Burritos, nachos and other specialty items. Taco Bell serves more than 35 million consumers each week in nearly 5,800 restaurants in the U.S. "Think Outside the Bun[R]" and visit www.tacobell.com.
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Publication:Business Wire
Date:Dec 4, 2006
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