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TWO TOP ADVENTURE TRAVEL FIRMS COMBINE OPERATIONS ASI TO BECOME THE INTERNATIONAL DIVISION OF AWE!

         TWO TOP ADVENTURE TRAVEL FIRMS COMBINE OPERATIONS
         ASI TO BECOME THE INTERNATIONAL DIVISION OF AWE!
    BOULDER, Colo., Nov. 19 /PRNewswire/ -- An acquisition agreement has been signed between American Wilderness Experience Inc. (AWE!), America's oldest and largest domestic adventure travel wholesaler and Adventure Source International Inc. (ASI), a leader in ecology and nature tours to Australia, New Zealand and Belize. Seeking a careful and calculated expansion into the international adventure travel arena to help broaden and stabilize its product base, AWE! began negotiations with ASI in the fall of 1990.  The four year old ASI is widely considered to be one of the top producing U.S. wholesalers for Australian operators GO! Specialty Travel and Terra Safari Tours, New Zealand based Pedaltours and the Turtle Inn in Belize.  The acquisition will lead to the creation of a new AWE! division specializing in pre-scheduled packaged tours and the design of custom group charters to select overseas destinations.  Combined with the company's two present divisions, Domestic U.S. Backcountry Adventures and Old West Dude Ranch Vacations, the addition of international programs will provide past clients, the travel agent industry and the public with one highly qualified source for all their adventure travel needs worldwide.
    The company is currently offering a comprehensive catalog for the 1992 Winter season featuring such activities as 4x4 safaris and camel caravans into Australia's outback, biking and trekking holidays in New Zealand, Barrier Reef sea kayaking and diving tours, tall ship sailing and bareboating in the Whitsunday Islands, plus combination adventures in Tasmania.  In January, AWE! will publish three distinct catalogs covering all of its domestic and international offerings from pack trips and cattle drives in the Rockies to trekking and biking in Australia, Peru and Russia.  Packages vary in length from three days to three weeks and cost $75 to $150 per day on the average for meals, equipment, accommodations and guides.  Prior experience or special conditioning is seldom a prerequisite for a safe and enjoyable time.
    To receive free information and catalogs on all their offerings, trip dates and prices, domestic and international, call toll-free: 800-444-0099 or write: American Wilderness Experience Inc., P.O. Box 1486, Boulder, CO 80306.
    -0-                        11/19/91
    /CONTACT:  Dave Wiggins of American Wilderness Experience, 800-444-0099/ CO:  American Wilderness Experience Inc.; Adventure Source
     International Inc. ST:  Colorado IN: SU: BB -- DVFNS1 -- 4753 11/19/91 07:32 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 19, 1991
Words:396
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