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TWO NEW DIRT DEVIL PRODUCTS SUPPORTED WITH NATIONAL TV SPOTS

 CLEVELAND, May 4 /PRNewswire/ -- Royal Appliance Mfg. Co. (NYSE: RAM) will unveil two new 15-second television commercials in May. One spot depicts the new Dirt Devil Stick Vac(TM) Plus, while the other focuses on the new Dirt Devil(R) Upright Plus XF. Both spots feature Royal's TV commercial duo: President John Balch, and "Sam" the Dirt Devil dog.
 In the stick vac commercial, "Sam" helps Balch demonstrate why the Dirt Devil Stick Vac(TM) Plus is so unique -- its triangular nozzle is designed specifically to "dig" dirt out of those hard-to-reach places such as in corners and along baseboard edges.
 The upright spot features the new, sleek, hard-shell Dirt Devil(R) Upright Plus XF, and the already existing soft-bag version, the Dirt Devil(R) Upright Plus(R). The underlying theme of this spot is that consumers now have more choices available to them when selecting a Dirt Devil upright.
 Both spots will run on all three national network television stations and on national cable networks. Like other Royal commercials, they will be closed captioned for the hearing impaired.
 -0- 5/4/93
 /CONTACT: Stacey L. Vaselaney of Royal Appliance Mfg. Co., 216-449-6150/
 (RAM)


CO: Royal Appliance Mfg. Co. ST: Ohio IN: MAC SU:

KL -- CL015 -- 4444 05/04/93 15:19 EDT
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Publication:PR Newswire
Date:May 4, 1993
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