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TWITTER 'WILL HIT 1 BILLION'.

Byline: LLOYD MURPHY

TWITTER will attract a billion members, co-founder Evan Williams believes.

Users of the site send 100 million short messages or "tweets" every day.

With more than 165 million registered users, it now ranks third globally among social-networking sites, with Facebook at No1 and Windows Live second.

Williams, who only last week stepped down as CEO of Twitter, said in San Francisco yesterday: "Twitter wil l get to a billion members."

Twitter and Facebook are increasingly targeting marketers' ad budgets as a main source of income as the sites boast millions of followers.

Twitter said it will open to more advertisers after a successful trial with brands including Starbucks and Cocain Cola.

Facebook's founder Mark Zuckerberg claimed earlier this year the social networking site reaching a billion members is "almost a guarantee".

Twitter had 400,000 tweets posted per quarter in 2007.

This grew to 100 million tweets posted per quarter in 2008.

By the end of 2009, two billion tweets per quarter were being posted. The site's rapid expansion the past two years is reminiscent of Google and Facebook - both must-buys for advertisers online In August 2010, South Korea tried to block Twitter due to the North Korean government opening a Twitter account.

The North Korean account created on August 12, @uriminzok, loosely translated to mean "our people" in Korean, acquired more than 4,500 followers in less than one week.

In August, Twitter hired Adam Bain, former president of the Fox Audience Network, an advertising unit of News Corp, as president for global revenue,.

The company has also plucked sales executives from Google, Facebook and Yelp to run sales across the country.

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Publication:The Mirror (London, England)
Date:Oct 13, 2010
Words:281
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