Printer Friendly

TVFN, THE TELEVISION FOOD NETWORK, NEW 24-HOUR CABLE CHANNEL, PREMIERES NOV. 22 ON BASIC SYSTEMS COUNTRYWIDE

-- Robin Leach Signed as Host of Primetime Celebrity Interview Show;
 Entertaining, Informative Programming Service to Feature Such
 Noted Chefs as Dione Lucas, Jacques Pepin --
 NEW YORK, April 16 /PRNewswire/ -- TVFN, the Television Food Network, a unique, new basic cable programming channel designed specifically to attract the advertiser-important female audience, will premiere on cable systems across the country on Nov. 22, the Monday before Thanksgiving.
 TVFN will be formally introduced to the cable industry at the Cable Advertising Bureau Conference April 19/20 at the Marriott Marquis Hotel in New York City. Fully advertiser-supported, TVFN is offered free for a ten year period to cable system operators who make it available to more than 80 percent of their audiences.
 Celebrity chronicler Robin Leach, noted for his "Lifestyles of the Rich and Famous" television series, will be featured nightly in prime time on TVFN with a new celebrity interview series, inviting the stars to share their stories -- personal and professional -- and maybe even a recipe or two.
 TVFN's daily program schedule will be comprised of an eight-hour programming wheel -- six hours of original programming to be produced in TVFN's New York studios and around the country, and two hours of existing "Cooking Classics" -- all of which will be repeated twice over a 24-hour period. "Cooking Classics" will feature such chefs as Dione Lucas (the first famous TV cooking chef) and Jacques Pepin, the noted and popular French chef.
 Additional programming will include provocative phone-in shows covering food, family and lifestyles; an hour of food news and views with chefs, gourmets and food industry leaders, as well as series on "How To Feed Your Family on $75 a Week," "Food in a Flash" and food preparation and presentation by internationally renowned chefs.
 "TVFN is designed to become the most effective female targeted programming service in all electronic media, the prime audience for many major food and packaged goods advertisers," says Reese Schonfeld, president of Pacesetter Communications, the company that will produce TVFN. "And there will be a bonus in the men who now cook. Our only focus is food -- nutrition, health, fitness; how to enjoy food more; how to shop smarter and better. We'll show our viewers how to improve their cooking skills and how to improvise in the kitchen. We'll visit restaurants and provide recipes from outstanding chefs and celebrities who really love to cook.
 "Of the country's top 100 advertisers, 45 are food-related," says Schonfeld. "We have talked to many of these advertisers who want to reach a basically female audience, and the response has been far beyond our expectations."
 TVFN is being developed by the Providence Journal Company and its Colony Communications subsidiary. Pacesetter Communications, headed by Reese Schonfeld, will manage the day-to-day operations of the service.
 The Providence Journal Company owns newspapers serving Southern New England plus nine television stations throughout the United States. It is the parent company of Colony Communications, Inc., a multi-system cable operator serving some 760,000 subscribers.
 Trygve Myhren is president and chief operating officer of The Providence Journal Company. He formerly headed the American Television and Communications Company.
 Jack C. Clifford, who will serve as chairman of Pacesetter Communications, is president of The Providence Journal Broadcasting Corp. and chairman of Colony Communications.
 Shirley Stone, vice president, sales, served most recently as vice president, business development and operations for The Discovery Channel.
 Nory LeBrun, vice president, affiliate relations, has operated his own broadcast management group and cable consulting firm. He also administered the cable sales and marketing group for Turner Broadcasting.
 Joseph Langhan, director of programming and program development of Colony Communications, is executive producer of TVFN.
 -0- 4/16/93
 /CONTACT: Lahey & Moore Communications, 212-759-0303, for TVFN/


CO: Providence Journal Company ST: IN: ENT SU:

SM-LD -- NY002 -- 6631 04/16/93 09:30 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Apr 16, 1993
Words:631
Previous Article:PHILADELPHIA'S MULTIPLATINUM BAND THE HOOTERS MARK TRIUMPHANT RETURN WITH MCA DEBUT 'OUT OF BODY'
Next Article:N W AYER BRAND CAMPAIGN FOR AT&T BREAKS APRIL 26; ADS FORETELL NEW TECHNOLOGY COMING OVER AT&T NETWORK
Topics:


Related Articles
HOWARD STERN SIGNS 36-SHOW DEAL WITH E! ENTERTAINMENT TELEVISION; WEEKLY INTERVIEW SHOW TO PREMIERE FRIDAY, Nov. 27
TELEVISION FOOD NETWORK LAUNCH ANNOUNCED BY MAJOR PARTNERSHIP OF BROADCAST, CABLE COMPANIES
TRIBUNE BROADCASTING JOINS FOUR BROADCAST, CABLE COMPANIES TO CREATE TELEVISION FOOD NETWORK
/C O R R E C T I O N -- TRIBUNE BROADCASTING COMPANY/
TRIBUNE BROADCASTING, TCI REACH RETRANSMISSION AGREEMENT
C-SPAN PICKS UP THE CABLE TELEVISION NETWORK OF NJ'S 'CAPITOL TALK: OUR TAX DOLLARS' LIVE CALL-IN WITH GOVERNOR-ELECT CHRISTIE TODD WHITMAN
HGTV SETS DECEMBER 30 FOR NATIONAL LAUNCH OF NETWORK; VARIETY OF ORIGINAL PROGRAMMING TO HIGHLIGHT PREMIERE
GAME SHOW GREATS TO ACTIVATE THE GAME SHOW NETWORK PREMIERE FROM WESTERN CABLE SHOW DEC. 1
GOVERNOR WHITMAN TALKS TO NEW JERSEY RESIDENTS LIVE ON CTN'S PROGRAM 'CAPITOL TALK'; TUESDAY APRIL 11TH 7:00 - 8:00 P.M.
COMCAST CABLE ANNOUNCES 20 NEW CHANNELS AS THE FIBER OPTIC UPGRADE PROJECT CONTINUES

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters