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TV phone-in calls plunge.

VIEWERS taking part in TV phone-in contests and votes nearly halved after the premium-rate scandals.

And 63 per cent either no longer take part or have reduced their involvement, say media strategy advisers Oliver & Ohlbaum Associates.

Spending on TV votes and quizzes has also fallen - from pounds 400million to pounds 120million in the last year.

Almost 90 per cent of people who used premium rate phone-in services have lost confidence in them, says a separate report by Mott MacDonald. Two-thirds see phone-ins as "a way to cheat people out of money".
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Publication:The Mirror (London, England)
Date:Sep 28, 2007
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