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TV NEWS REPORTS CONTRIBUTE TO L.A. RIOTING, NEWS EXECUTIVE SURVEY SHOWS

TV NEWS REPORTS CONTRIBUTE TO L.A. RIOTING, NEWS EXECUTIVE SURVEY SHOWS
 LOS ANGELES, June 4 /PRNewswire/ -- Television news coverage of the Los Angeles riots contributed to rioting in other cities, according to a nationwide survey of television news editors and producers.
 But the same poll discovered that graphic footage of the beatings during the riot did not specifically instigate more violence, in the view of television news executives.
 The poll was conducted in late May by Nielsen Media Research for Medialink, the nation's largest distributor of video news releases and other public relations video to television stations. Nearly 100 news directors responded to the television survey.
 Some 55.7 percent of local news decision-makers polled said that television coverage of the late April disturbance helped spark rioting in other American cities, while 36.1 percent believed that news coverage did not play that role. Of those asked, 8.2 percent said they did not have an opinion or refused to answer the question.
 As to the graphic video of various beatings captured by news cameras, 67.1 percent did not believe its airing engendered more violence but 24.7 percent did think greater violence resulted.
 While 74 percent of the news decision-makers said their stations did not pre-empt regular programming to provide more coverage of the riots, one-quarter of those responding did expand their newscasts.
 Nielsen Media Research specialists conducted the survey during the week of May 25, as part of an exclusive poll conducted by Medialink, which uses the data to track broadcasts of video news releases and other public relations video the company distributes. Those polled included news directors, executive producers and news editors and producers at network affiliated and independent stations.
 Medialink, based in New York, maintains offices in Los Angeles, Chicago, Washington and European headquarters in London.
 -0- 6/4/92
 /CONTACT: Al Gough of Medialink, 212-682-8300/ CO: Medialink ST: New York IN: PUB SU:


SH-TQ -- NY065 -- 7116 06/04/92 14:28 EDT
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Publication:PR Newswire
Date:Jun 4, 1992
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