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TV ANSWER ADDS INTERACTIVE TELEVISION SERVICE TO LITLE & COMPANY ORDERING SERVICES FOR MORE THAN 300 DIRECT MARKETERS

TV ANSWER ADDS INTERACTIVE TELEVISION SERVICE TO LITLE & COMPANY
 ORDERING SERVICES FOR MORE THAN 300 DIRECT MARKETERS
 RESTON, Va., June 25 /PRNewswire/ -- TV Answer, the leader in wireless interactive television, has signed an agreement with Litle & Company that will allow Litle's clients to add interactive television to their consumer marketing programs, TV Answer announced today at their corporate headquarters in Reston.
 Under the contract, Litle & Company will serve as a central collection and distribution point for consumer orders placed through TV Answer's interactive television service for merchandise offered by Litle's participating clients. Litle & Company now services more than 300 major catalogers, television advertisers and direct marketers, including Hanover Direct and Synchronal. Litle & Company has been the recipient of numerous awards attesting to its success. Most recently, the company was named number 16 on Inc. Magazine's 1991 list of the Fastest-Growing Private Companies in the United States.
 The agreement is the latest in a series between TV Answer and national direct marketing firms. TV Answer recently announced contracts with JCPenney, 800 Spirits, 800 Flowers, Comp-U-Card, Bose Express Music and Publishers Clearing House. The merchants will use TV Answer to offer their products to consumers via interactive television. TV Answer also recently announced that it has reached an agreement with CheckFree, the nation's leading provider of electronic bill payment services, to allow consumers to use two-way television to pay bill anywhere in the United States.
 TV Answer will be available to consumers mid-year 1993. The roll out schedule will be determined by the Federal Communications Commission (FCC), which is anticipated to start issuing licenses for interactive television and data services (IVDS) by the end of 1992. TV Answer and its manufacturing partner, Hewlett-Packard Co. (NYSE: HWP), are committed to placing 1.5 million home units, called Interactive Television Appliances (ITAs), during the first year of service.
 In commenting about the newly signed contract, Thomas J. (Tim) Litle, chairman of Litle & Company, said: "This agreement between our company and TV Answer is another example of Litle & Company's commitment to offering innovative, revenue-generating opportunities to our clients. We have always been in the forefront of developing technology for direct marketers, enabling them to process their transactions more efficiently while expanding their marketing opportunities."
 -0- 6/25/92
 /CONTACT: Paul Sturiale of TV Answer, 703-715-8606, or Stephanie Schuyler of Litle & Company, 603-893-9333, ext. 370/
 (HWP) CO: TV Answer; Litle & Company ST: Virginia IN: CPR SU:


MH -- DC013 -- 3771 06/25/92 12:29 EDT
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Publication:PR Newswire
Date:Jun 25, 1992
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