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Radiohead are amazing. I saw someone on social media this week say that they are this generation's version of The Beatles.

It should always be remembered The Beatles released Rubber Soul, Revolver, Sgt Pepper's, Magical Mystery Tour and The White Album in three years - it has taken Radiohead five years to follow up King of Limbs with new music.

In terms of being visionaries though, and pushing boundaries of not only the music but also business and music marketing, Radiohead wrote the book on it.

When their 1997 album OK Computer came out I was obsessed with them.

The campaign leading up to Kid A was like something no one had seen before, they released 30-second Craig Johnston, beardy booker at DF Concerts, spends his life finding the best new bands teaser videos on their website, that's common practice now.

When they released The King of Limbs, they placed a limited amount of free newspapers at selected record shops, fans got them and posted photos of them on their social media bragging about getting a copy, thus getting Radiohead lots of free and very targeted marketing.

This time they released a video for new song Burn The Witch, it's a belter.

This song will appeal to those who want to fall back in love with this generation's version of The Beatles.

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Title Annotation:Features
Publication:Sunday Mail (Glasgow, Scotland)
Date:May 8, 2016
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