TUPPERWARE NOW PLAYING ON HSN.
On a recent Saturday evening, Tupperware held its biggest party yet, thanks to a deal it recently inked to appear on the Home Shopping Network (HSN).
Eleven products were featured on the show, which aired June 19, according to HSN. Three items sold out, including a Tupperware Classic Bowl Set that sold for $23; a set of salt-and-pepper shakers that sold for $10; and a Cereal Storer that sold for $10.50.
The showing on HSN was timed to coincide with approximately 80,000 Tupperware parties, which were being held across the country at the same time.
The shopping channel even provided a live remote to one such location.
"The synergies behind our relationship with Tupperware are obvious," said HSN president Mark Bozek in a statement. "Tupperware has worked long and hard to preserve and maintain the way their product is presented to the consumer. HSN is the perfect showcase for that very special party approach."
This was the first of several airings planned this year, according to the agreement between HSN and Tupperware.
The appearance on HSN is part of Tupperware's gambit to increase its number of outlets. Other moves include a recently launched Web site and mall kiosks in select locations.
After what the company described as a disappointing fiscal 1998, Tupperware reported a more successful first quarter for 1999. Net income was up 15.4 percent, to $17.8 million. Despite this growth, however, sales overall were down 6.6 percent.
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|Publication:||HFN The Weekly Newspaper for the Home Furnishing Network|
|Article Type:||Brief Article|
|Date:||Jun 28, 1999|
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