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TRUE2BEAUTY LAUNCHES ONLINE RETAILING PLATFORM.

True2Beauty, Inc. has launched an online retailing platform through its LegacyXChange, Inc. subsidiary and the National Basketball Retired Players Association (NBRPA), the only Association comprised of NBA, ABA, Harlem Globetrotters and WNBA alumni, today announced an innovative new partnership with TRTB's wholly owned subsidiary, LegacyXChange.com. LegacyXChange.com is an online platform for trading collectables and memorabilia using scientific marking systems to control authenticity and establish chain of custody.

The memorabilia business has grown in leaps and bounds over the past several decades and the NBRPA is proud to work with hundreds of members that achieved lifelong popularity and marketability through their prowess on the basketball court, said NBRPA President & CEO Arnie D. Fielkow. As an association, we try to find opportunities for our members to safely market themselves and we believe the soon-to-be-offered technology offered by LegacyXChange.com will help eliminate fraud in the memorabilia business and open doors for our former players to authentically offer their branded materials to consumers.

During the upcoming All-Star Weekend, LegacyXChange.com will spend time attending NBRPA events getting to know the men and women that make up membership of the preeminent alumni association for professional basketball. TRTB will meet with NBRPA Legends on a group level and spend time with key leaders in order to gain insights that will help TRTB expand its customized authentication policies in order to maximize revenues for all parties involved.

About the National Basketball Retired Players Association

The National Basketball Retired Players Association (NBRPA) is comprised of former professional basketball players from the NBA, ABA, WNBA and Harlem Globetrotters. It is a 501(c) 3 organization with a mission to develop, implement and advocate a wide array of programs to benefit its members, supporters and the community. The NBRPA was founded in 1992 by basketball legends Dave DeBusschere, Dave Bing, Archie Clark, Dave Cowens and Oscar Robertson. The NBRPA works in direct partnerships with the NBA and the National Basketball Players Association. Arnie D. Fielkow is the President & CEO, and the NBRPA Board of Directors includes Chairman of the Board Otis Birdsong, Vice Chairman Thurl Bailey, Treasurer Marvin Roberts, Secretary Steve Hayes, Past Chairman Robert A. (Bob) Elliott, Past Chairman Dr. George W. Tinsley Sr., Rick Barry, Dwight Davis, Spencer Haywood, Nancy Lieberman, Johnny Newman and Eldridge Recasner.

About TRTB and LegacyXchange.com

TRTB is developing a proof of concept for a unique DNA- based and rare earth mineral authentication and chain of custody solution to enable collectibles, memorabilia, and items perceived with high intrinsic value to be traded, to be marked and tracked in order to ensure authenticity and chain of custody. Through its wholly owned subsidiary, LegacyXChange.com, TRTB intends to establish and launch an online platform for trading collectables and memorabilia in the first half of 2015.

For more information, visit www.true2beauty.com or call 800/630-4190.

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Publication:Worldwide Videotex Update
Date:Mar 1, 2015
Words:474
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