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TRUCKING INDUSTRY LAUNCHES 'TRANSAT' SATELLITE COMMUNICATION NETWORK

 WASHINGTON, Oct. 4 /PRNewswire/ -- Interactive talks with top Washington lawmakers and officials, the latest on legislative and regulatory issues, and professional seminars for truck drivers, mechanics, managers and salespeople will be among the programming available to the nation's trucking industry on TranSat, the satellite communication network of the American Trucking Associations (ATA).
 Jointly sponsored by Associates Commercial Corporation and ATA, the TranSat network hits the airwaves tomorrow and will be beamed to 42 sites representing 38 states. Within a year the audience is expected to expand to include state trucking associations in all 50 states and the District of Columbia, as well as 200 motor carriers nationwide.
 "Through TranSat, ATA will be able to instantly mobilize truckers across the country to take action on issues of concern to our industry," said ATA President and CEO Thomas J. Donohue. "We will also provide the latest news and information and keep trucking industry leaders one step ahead of fast-breaking changes."
 ATA plans to offer four to six hours of programming a month on TranSat, expanding to six to eight hours a month in 1994. Last April, ATA hired veteran ABC news producer Michael Clemente, former senior producer for ABC's "World News Tonight with Peter Jennings" and "This Week with David Brinkley," to produce programs for TranSat.
 TranSat programming will include nationwide electronic conferences linking ATA with its members and affiliated state associations to provide information and form political strategy; practical, how-to training seminars on management issues, as well as technical subjects; and teleconferencing, allowing prominent speakers to address distant trucking industry conferences.
 To provide implementation services to TranSat, ATA has contracted with Convergent Media Systems (CMS) Corporation of Atlanta. According to CMS President Murray T. Holland, the company will install all satellite reception equipment at TranSat downlink sites and provide transmission monitoring and maintenance services.
 "What makes our being selected by ATA to implement TranSat so exciting is that this innovative network encompasses an entire industry," Holland said. "The TranSat network will serve as a benchmark for other organizations with communications challenges analogous to those of the ATA."
 Founded in 1980, CMS is the foremost provider of video and data technologies. The company provides consultation, design, installation and network and systems management services in the areas of special event television, business television, distance learning, desktop video, video production, videoconferencing and interactive multimedia.
 CMS clients include IBM, Federal Express, General Electric, Digital Equipment Corp., Unisys, Xerox, Upjohn, Equitable, Computerland, Hewlett-Packard, MCI, John Hancock Financial Services, the U.S. Army and Kidder, Peabody & Company.
 TranSat broadcasts will be produced and edited at Professional Video Services Corp., a Washington firm that provides services and facilities to British, Australian and Japanese television networks.
 "Bringing trucking industry leaders face-to-face with Washington decision makers is the purpose of ATA's satellite communications network," Donohue said. "Trucking is a large, varied and vital industry, and TranSat will help carriers and suppliers come together to make their voices heard in D.C. and throughout the country."
 -0- 10/4/93
 /CONTACT: Mike Mason of the American Trucking Associations, 703-838-7935/


CO: American Trucking Associations Office of America ST: District of Columbia IN: TRN TLS SU:

DT-MH -- DC013 -- 8344 10/04/93 12:12 EDT
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Date:Oct 4, 1993
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