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TRUCKER TV LAUNCHES, SIGNS SHELL, TIME-WARNER AND NRA AS CHARTER ADVERTISERS

 TRUCKER TV LAUNCHES, SIGNS SHELL, TIME-WARNER AND NRA
 AS CHARTER ADVERTISERS
 WASHINGTON, Oct. 21 /PRNewswire/ -- ATTN/AVECA Entertainment Corp. (NASDAQ: ATTNF), Washington, today issued the following:
 The American Transportation Television Network (ATTN, or Trucker TV), the nation's new TV news network for the long distance trucking industry, which launched commercial broadcast operations on Oct. 18, has signed Shell Oil, Time-Warner Magazines, and the National Rifle Association (NRA) as charter advertisers, it was announced today by Chairman and Chief Executive Officer Steve Cohen.
 "We are proud that national marketers of the calibre of Shell, Time-Warner Magazines and the NRA believe in Trucker TV as an efficient, effective medium to reach the $25 billion per year long distance trucker market," said Cohen. $25 billion is the estimate placed on annual spending at truck stops by the nation's 3.2 million long-haul truck drivers.
 Shell will feature branded truck oil products on the new network. Time-Warner, the worldwide media company, will advertise Sports Illustrated Magazine, the nation's largest weekly sports journal, on Trucker TV.
 In addition, Cohen said, Schneider Trucks, one of the largest freight hauling companies in the Midwest, will sponsor "Drivers Wanted," a new Trucker TV broadcast segment. "Drivers Wanted" is a video bulletin board service for trucking companies seeking truck drivers.
 "It is a measure of the high confidence these national advertisers have in Trucker TV that they have committed dollars to our network as we go on the air," said Cohen. He added that ATTN will cooperate with client and agency creative teams to create commercials specific to the trucker audience.
 ATTN, which launched Trucker TV commercial broadcast operations on Oct. 18, is carried by direct broadcast satellite to truck stops serving 3,500,000 truckdrivers daily. Some 300 truck stops are under contract to receive the Trucker TV signal. Truck stops are going "on line" with the Trucker TV signal at the rate of 14 every 15 days. Trucker TV is seen Sunday through Thursday, 5-11 p.m. EST.
 -0- 10/21/92
 /CONTACT: Jeff Erdel, 212-332-0547, or Jennifer Geertz, 212-332-0548, both of Erdel Public Relations; or Ted Faraone, 212-768-8683, all for Trucker TV/
 (ATTNF) CO: American Transportation Television Network ST: District of Columbia IN: TRN ENT ADV SU: PDT


GK-TS -- NY092 -- 2988 10/21/92 14:38 EDT
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Publication:PR Newswire
Date:Oct 21, 1992
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