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TRIBUNE COMPANY INVESTS IN PICTURE NETWORK INTERNATIONAL, ELECTRONIC PHOTO ARCHIVE AND MARKETING COMPANY

 CHICAGO, March 1 /PRNewswire/ -- Tribune Company (NYSE: TRB) has purchased an equity interest in Picture Network International, Ltd. (PNI), an electronic photo archive and sales company. The announcement was made today by PNI President Nathan H. Benn and James N. Longson, Tribune vice president/technology.
 PNI, based in Arlington, Va., has developed a system for archiving photographic images in a computer database and allowing publishers to search, retrieve and license photos online from desktop computers.
 Five leading stock-photo agencies have supply and marketing relationships with PNI, including Allstock, Black Star, Contact Press Images, Stock Boston, and Woodfin Camp & Associates. Combined, these agencies hold more than 7 million images from many of the world's most recognized photographers.
 Prospective PNI customers include traditional publishers, newspaper editors, designers and advertising agencies, as well as multimedia and television producers, educational institutions, and other desktop users who have not been able to acquire stock photographs efficiently or cost- effectively.
 Benn and Cary Wolinsky, longtime photographers for the National Geographic Society, founded the company in 1990. Their goal was to expand the market for images and to provide increased protection for the owners of image rights.
 "Our new relationship with Tribune gives us the critical mass to build an archive and delivery system that will provide the highest- quality stock photography images," Benn said. "From desktop computers, PNI customers will be able to navigate easily through hundreds of thousands of images. And it will be done in less time than it currently takes to skim through a print catalogue containing only a thousand images."
 The PNI system uses technology developed by Systems Research and Applications (SRA) Corporation, of Arlington, also an equity partner in PNI. This state-of-the-art image search and retrieval technology has been under development by SRA for the past five years.
 Tribune has licensed this technology to manage its extensive editorial photo library, and to develop and market similar systems for the newspaper industry.
 "PNI is a good fit with us," Longson said. "Their database will make it easier to develop multimedia products. We're excited to be associated with the people at PNI and SRA who have the ability and the professionalism to make us pioneers in the field."
 PNI's customers will be able to search for images in a digital database using plain English descriptions of subjects and concepts instead of predefined, limited keywords. Users can then browse through the images and select designated photos to buy. The purchase process is highly automated and provides an "audit trail" of image use for copyright protection.
 Benn notes, "Our service enhances copyright protection for the photographers who own the intellectual property, while at the same time enabling them to expand the markets for their images."
 A leading information and entertainment company, Tribune publishes seven daily newspapers, owns and operates seven television stations and six radio stations, produces and syndicates information and entertainment, and has an interest in one of Canada's largest newsprint producers.
 -0- 03/01/93R
 /CONTACT: Robert D. Carr (media), 312-222-3763, fax, 312-222-1573, or home, 708-279-8021; Joseph Andrew Hays (investors), 312-222-3238, fax, 312-222-1573, or home, 312-642-0040, both of Tribune Company; or Nathan H. Benn of Picture Network International, Ltd. (media), 703-558-7860, or fax, 703-558-7898;
 (TRB)


CO: Tribune Company ST: Illinois, Virginia IN: PUB SU: TNM

AH -- NY056R -- 1592 03/01/93 16:37 EST
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Publication:PR Newswire
Date:Mar 1, 1993
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