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 CHICAGO, Nov. 2 /PRNewswire/ -- Tribune Broadcasting Company will join with Warner Bros. to launch a new prime-time TV network in the fall of 1994, James C. Dowdle, president and CEO of Tribune Broadcasting, announced today.
 Tribune Television stations in New York, Los Angeles, Philadelphia, Atlanta, Denver and New Orleans will become affiliates of the WB Network, which
initially is expected to cover 85 percent of U.S. households. Plans call for a five-year program rollout, beginning with two prime time nights of two hours each. WB's prime time schedule will consist of broad-appeal, original entertainment programs with emphasis on 18- to 49-year-olds. In subsequent years, WB will provide morning and afternoon children's programming as well as an early evening family hour.
 "Warner Bros.' proven prime time programming expertise, the strength of Tribune's station group, and Jamie Kellner's successful track record in launching the Fox network will make the fifth network a reality," Dowdle said. Kellner will serve as WB's managing general partner.
 "Warner Bros. is bul ?about the future of broadcast television," Robert A. Daly, chairman/CEO of Warner Bros., said.
 "There is room for one more broadcast network, but only one," Kellner said. "This is it."
 Tribune stations will retain their strong commitments in local markets, including local prime time news, public affairs and children's programming, Dennis J. FitzSimons, president of Tribune Television, said.
 Participation in WB by WGN-TV in Chicago will be decided in the near future. WGN's position as "Chicago's Very Own" and America's No. 1 local sports station would not be affected. Tribune Television's other stations with sports commitments will continue to broadcast those schedules.
 "Tribune Broadcasting has always been committed to bringing the best programming to our viewers. Our affiliation with WB will allow our stations greater access to high quality, original prime time programs," FitzSimons said. "Joining with WB also should significantly improve our already strong ratings and our advertising revenues."
 The five-year WB rollout is expected to begin with programming from 8 p.m. to 10 p.m. eastern time (7 p.m. to 9 p.m. central) on two prime time nights, adding two nights of prime time, five hours of daytime Monday-Friday and four hours on Saturday morning in the second year. A fifth prime time night and 1-1/2 hours weekdays would be added the third year, followed by another prime time hour and a weekday afternoon hour in year four. The seventh prime time night is planned for the fifth year.
 Warner Bros. is the top supplier of prime time television programming in the U.S., is the leading producer of animated programming, and is a leading supplier of first-run syndicated programs.
 Tribune Television is the nation's third largest broadcasting group, with leading independent stations in seven major markets.
 Tribune is a leading information and entertainment company. It publishes six daily newspapers, operates seven television and six radio stations, produces and syndicates information and programming, publishes books and information in print and digital formats, and has an ownership interest in one of Canada's largest newsprint manufacturers.
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 /CONTACT: Robert D. Carr, 312-222-3763 (Office) or 708-279-8021 (Home) or FAX, 312-222-1573 or Joseph Andrew Hays, (investors), 312-222-3237 (Office) or 312-642-0040 (Home), both of Tribune Company.

CO: Tribune Broadcasting; Warner Bros. ST: California, Illinois IN: ENT SU:

WB -- NY038 -- 3024 11/02/93 11:26 EST
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Publication:PR Newswire
Date:Nov 2, 1993

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