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TRENDY BECOMES TRADITIONAL WITH OFFICIAL 'BEVERLY HILLS 90210' CLASS RING

TRENDY BECOMES TRADITIONAL WITH OFFICIAL 'BEVERLY HILLS 90210'
 CLASS RING
 ATTLEBORO, Mass., July 9 /PRNewswire/ -- A class ring, one of the latest products to commemorate the hit TV show "Beverly Hills 90210" was announced today by the L.G. Balfour Company. Manufacturer of class rings for more than 50 years, Balfour has created the official West Beverly High School ring for fans nationwide.
 Robert Bickel, national account manager for Balfour, is optimistic that kids buying the rings will appreciate the tradition behind the class ring. "Balfour has been a major proponent of tradition, having made class rings since 1913. The '90210' class ring provides us with a golden opportunity to instill that same sense of tradition in today's youth. We hope the rings help regain the exciting sense of spirit that made school fun," said Bickel.
 A limited edition, this class ring for girls and guys, is perfect for wearing on a chain or a finger, and makes a great gift for fans of all ages. Each "Beverly Hills 90210" ring is handcrafted and made of a unique jeweler's alloy that looks and feels like gold. Rings are $48 and available in sizes 5 to 11. To order, or for additional info, mail requests to L.G. Balfour Co., P.O. Box 65785, Salt Lake City , UT 84165 or call 1-800-645-9600. In addition, a complete accessory line of "90210" products, such as bracelets, earrings and pins are also available.
 L.G. Balfour Company of Attleboro, Mass., is a division of the Town & Country Corporation (AMEX: TNC). Balfour is a leading manufacturer of high school, college and championship sports rings, emblematic jewelry and related graphic products. Balfour also develops corporate recognition programs and incentive products.
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 Note to Editors: Sample "90210" rings for photographic purposes are available by calling 617-437-7722.
 -0- 7/9/92
 /CONTACT: Lisa Jacobson or Marcie Ferguson of Agnew, Carter, McCarthy, 617-437-7722, for L.G. Balfour Company/
 (TNC) CO: L.G. Balfour Company ST: Massachusetts IN: SU: PDT


CH-SH -- NEFNS1 -- 7669 07/09/92 07:30 EDT
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Publication:PR Newswire
Date:Jul 9, 1992
Words:338
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