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TREE TOP NAMES EVANS/KRAFT ITS ADVERTISING AGENCY

 TREE TOP NAMES EVANS/KRAFT ITS ADVERTISING AGENCY
 SEATTLE, Jan. 22 /PRNewswire/ -- Evans/Kraft today announced that


it has been assigned the advertising account for Tree Top, the $250 million fruit-product processor based in Selah, Wash. Best known for its apple juice, Tree Top is one of the largest packaged goods advertisers headquartered in the Pacific Northwest.
 According to Ed Russell, Tree Top's vice president of marketing, "We selected Evans/Kraft because of their experience in food and packaged goods marketing, as well as their foodservice expertise." The Seattle-based agency represents more than 30 food-related clients.
 Evans/Kraft will provide Tree Top with advertising, marketing and product publicity under the direction of Jim Clarke, a senior vice president and account supervisor with the agency.
 Tree Top Inc. is a grower-owned cooperative of some 3,500 apple and pear growers with plants in Central Washington. It produces and distributes a wide range of fruit-based products to consumers, foodservice operators and manufacturers worldwide.
 Evans/Kraft Inc. is among the largest advertising agencies in the Northwest, with annual billings of $75 million. A division of Salt Lake City-based Evans Communications Inc. (ECI), Evans/Kraft operates offices in Seattle and Portland, Ore. ECI has agencies in eight Western markets.
 -0- 1/22/92
 /CONTACT: Steve Bryant of Evans/Kraft, 206-285-5522/ CO: Evans/Kraft; Tree Top Inc. ST: Washington IN: FOD ADV SU:


LM-JH -- SE002 -- 2367 01/22/92 13:45 EST
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Publication:PR Newswire
Date:Jan 22, 1992
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