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TRANSMEDIA NETWORK OFFERS COMBINED PURCHASING POWER; OTHER BENEFITS TO RESTAURANTS THROUGH UNIQUE ASSOCIATION OPERATING AS NEW SUBSIDIARY

 NORTH MIAMI, Fla., March 30 /PRNewswire/ -- Transmedia Network Inc. (NASDAQ: TMNI), announced today it has begun operations of Transmedia Associated Restaurants Inc. (TARI), a wholly owned subsidiary, to offer combined buying power and group benefits to its growing list of more than 1,700 member restaurants at no cost or membership fee.
 Immediately available through TARI, in a pilot program, are joint purchasing benefits for three categories: food products, non-perishable supplies, and repair services for any need a restaurant may face.
 In addition, TARI is providing special marketing opportunities for restaurants, including a recent highly successful full-page advertisement in The New York Times, which offered a dining-out incentive plan featuring a 10 percent savings on airfares for diners.
 A fifth major TARI benefit involves group benefits and, according to James M. Callaghan, Transmedia's executive vice president, "A healthcare plan is being provided, on an experimental basis, to restaurants in New Jersey and we hope to soon offer similar plans to restaurants on a state-by-state basis in compliance with various state laws."
 Mr. Callaghan emphasized the company focuses only on restaurants and their needs and is offering these services to allow dining establishments to become more profitable. "We've traditionally provided capital and customers to restaurants to help them produce revenues. Now we're adding opportunities for restaurants to gain an unparalleled competitive edge through profit sources requiring absolutely no further effort on their part."
 He noted, "Initial response from restaurants being tested is overwhelmingly positive," and added associates can voluntarily accept as many as the group advantages as they wish.
 Mr. Callaghan also disclosed that Elliot Merberg, a former president of the New York State Foodservice Distributors Association, has been named president of TARI. "Elliot has had more than 24 years' experience in wholesale buying as well as enormous success in starting new enterprises," Mr. Callaghan said. He noted Mr. Merberg also is a regular visiting lecturer on "Foodservice Distribution Management" at Cornell University's School of Hotel Management.
 Commenting on initial activities of TARI, including the pilot program, Mr. Merberg said, "Once this test is completed, the new association plans to offer major buying sources for virtually every need of the independent restaurant, including group purchasing of all types of beverages." He added that an inventory system, involving bar-coding, will be available "to anticipate restaurant needs and automatically fill them, virtually eliminating risks of running out of any food item.
 "TARI offers an unparalleled opportunity for each restaurant -- regardless of size -- to achieve savings of a magnitude never before imagined. We've screened every logical supplier to find the ones with the best pricing and service policies, and struck the best possible deal for TARI participants."
 Mr. Merberg noted suppliers chosen for the test program have come up with extensive cost-saving programs exclusive for TARI participants. "All it takes is for just a small percentage of Transmedia's 1,700 restaurants to sign on for any one benefit, and TARI will instantly command the same clout as a major chain. Then, as we quickly roll-out the programs in other regions, we'll be able to strike the kinds of deals that even the largest organizations in food service would envy."
 Transmedia Network Inc., established in 1984, derives its income from membership fees, franchise fees, and cardholders' use of the Executive Savings Card which makes available to more than 141,000 cardholders food and beverage credits issued to the company by restaurants in return for cash advances used by these dining establishments for a wide variety of needs.
 Headquartered in North Miami, where Transmedia operates Cardholder Service Center, the company has additional company operations in New York City, Philadelphia, and Boston, and five franchises covering most of New Jersey; Chicago; Washington and Northern Virginia; California, and North and South Carolina. In December 1992, Transmedia signed an agreement for a licensing arrangement in the United Kingdom and Europe, subject to closing July 1993.
 -0- 3/30/93
 /CONTACT: David Weinberg of Transmedia Network, 305-892-3300, or Stephen Berg of Stephen Berg Public Relations, 212-580-8760, for Transmedia Network/
 (TMNI)


CO: Transmedia Network Inc. ST: Florida IN: TLS SU:

TS-PS -- NY022 -- 0963 03/30/93 10:51 EST
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Date:Mar 30, 1993
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