TRANSMEDIA & SLG DEBUT TARGETED ONLINE MULTIMEDIA ADVERTISING.
"SLG's long experience and extensive relationships within the advertising community, combined with TransMedia's technology platform, will prove to be a powerful combination when delivering targeted online multimedia advertising through our network and in association with leading Media Companies, ISP and OEM customers," said Donald Leka, chairman and CEO of TransMedia. "The TransMedia Colaborata platform will also provide consumers with instant e-commerce purchasing capabilities. This partnership will merge SLG's traditional advertising expertise and relationships with TransMedia's next generation online technologies."
"This is a -- you have to see it to believe it -- platform," said Richard Kinsler, president of SLG Advertising. "The TransMedia platform will enable consumers to solicit their own advertising and is likely to significantly increase effectiveness and response rates for advertisers. There is no other fully integrated multimedia delivery platform available that can accomplish this wide range of services in one place and so quickly for consumers and businesses. It is truly revolutionary."
TransMedia provides integrated and compatible online digital media and information management solutions for media companies and consumers. The TransMedia platform provides a direct path for the music, film, broadcasting, advertising and publishing industries to manage, market, advertise and sell media -- creating a true media ecosystem.
The TransMedia Colaborata platform reduces Digital Friction, which is caused by the rapid proliferation of digital files and information (music, video, images, documents, calendars, contacts, etc.) and of non-integrated, non-compatible proprietary systems to manage the many aspects of digital work and home life.
About SLG Advertising:
SLG Advertising is in Greenwich, CT, and has been in business for 32 years. SLG specializes in all forms of media buying and planning. The agency bills over $120 million dollars a year and carries a client list of well known national and regional accounts such as Ligget, Vector Brands, XO Communications, Just for Men, Vagisil, EAS, Swiss Colony, Perry Ellis, plus many others.
TransMedia; SLG Advertising can be found on the World Wide Web at http://www.transmediacorp.com/.
For more information, call 212/675-6664.
|Printer friendly Cite/link Email Feedback|
|Date:||Nov 1, 2004|
|Previous Article:||SQUARE ENIX UNVEILS STAR OCEAN TILL THE END OF TIME FOR PS2.|
|Next Article:||DRAGON QUEST VIII TO BE RELEASED IN JAPAN NOVEMBER 27, 2004.|
|TRANSMEDIA AND DGM&S PROVIDE NEW SIGNALING CAPABILITES.|
|Emily and the Intergalactic Lemonade Stand.|
|USATODAY.COM LAUNCHES PRECISION CONSUMER TARGETING.|
|TARGETING APPLICATION OFFERS CUSTOMIZABLE AUDIENCE SEGMENTS.|
|'Bend to Baja' book.|