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TRADITION PLAYS KEY ROLE DURING HOLIDAYS

 CLEVELAND, Nov. 17 ~PRNewswire~ -- Roast goose and plum pudding. A visit from Father Christmas. A crackling Yule log on the fire, and the festive sound of carolers strolling beneath the gaslights. A Victorian Christmas was all of these, and more. While many of these Christmas traditions have faded or disappeared with the passage of time, the nostalgic mood they evoke is more sought after than ever, especially during the holidays.
 According to Scott Halm of American Greetings, old-fashioned charm and Victorian elegance are especially in style during Christmas, the most traditional of holidays. "Folk art, Americana and Victorian themes are popular today because they represent a return to the traditional values of family, hearth and home," Halm said. "Our research shows a renewed demand for classic Christmas motifs and stylized 'period' looks.
 "Families can elicit the holiday charm of bygone days by starting their own special traditions. Make decorating for Christmas a special occasion in itself," he suggested. "Set aside a special day for the family to trim the tree. Serve hot cocoa and Christmas cookies and let the kids have a ball decking out their rooms with print decorations, holiday garlands and ornaments."
 Other traditions family members can share are selecting and addressing Christmas cards and wrapping gifts. Let the kids pick out their own Christmas cards to send to aunts, uncles, brothers, sisters and friends. After you've wrapped Christmas packages for all the relatives, children can get in on the fun by applying stickers, tags, bows and snowflakes made from cut up doilies.
 "Routine holiday chores can become cherished family activities with a little advance planning," Halm said. "Why not begin a yearly tradition of letting each child select and purchase one special ornament for the family tree? In the years to come, the ornaments will become treasured family heirlooms. After the kids have gone to bed, spend a romantic candle-lit evening listening to Christmas carols, wrapping packages or browsing through last year's Christmas photo album. When it comes to creating new Christmas traditions, be creative, and let everyone suggest ideas."
 -0- 11~17~92
 ~NOTE TO EDITORS: Black and white and color photos, product samples, fact sheets and phone interviews available~
 ~CONTACT: Laurie Henrichsen, marketing~public relations coordinator for American Greetings, 216-252-4943~


CO: American Greetings ST: Ohio IN: HOU SU:

SM -- NYHFNS3 -- 1608 11~17~92 06:48 EST
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Date:Nov 17, 1992
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