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TRADEAMERICANCARD BRINGS BARTER AND BUSINESS INDEPENDENCE EXPO TO SEQUOIA CONFERENCE CENTER, JULY 15

   TRADEAMERICANCARD BRINGS BARTER AND BUSINESS INDEPENDENCE EXPO
                TO SEQUOIA CONFERENCE CENTER, JULY 15
    ORANGE, Calif., July 6 /PRNewswire/ -- Barter has been around from the time kings ruled the land.  Now it's computerized, organized and it's big business for its members.
    On July 15 from 3 p.m. to 10 p.m., TradeAmericanCard, a commercial trade exchange, will host the 1992 Barter and Business Independence Expo at the Sequoia Conference Center in Buena Park.  An international buffet, entertainment, brochure distributions and door prizes will be included in the expo package.  Admission is free to business owners, however reservations are suggested.  Contact the TradeAmericanCard office for complimentary reservations at 800-GO4-TRADE.
    This expo will benefit businessmen, merchants, distributors, manufacturers and professionals who may be hit hard by the change in the economy, as well as TradeAmericanCard members looking for other members to network with.
    The Sequoia Conference Center is located on 7530 Orangethorpe Ave. off Beach Blvd., exit from the 5 Freeway, and the 91 Freeway. Hundreds of TradeAmericanCard members will display their products and services such as office equipment, advertising, collectibles, printing, automobiles, real estate, clothing, furniture and more. Seminars will also be held to discuss the concept of trade, how it works, and the benefits by making purchases with trade dollars instead of cash dollars.
    Trading is becoming one of the most popular and successful ways of doing business.  According to the International Reciprocal Trade Association last year in the United States, more than 250,000 small businesses bartered more than $5.3 billion worth of goods and services.
    When cash is tight, such as in sluggish economic periods, companies are more open to alternative ways of doing business. Barter is one such way to survive and even prosper during the recession.  "For 22 years, TradeAmericanCard has functioned as a clearinghouse where TradeAmericanCard members trade their goods and services amongst each other using trade dollars instead of cash dollars," says Sondra Ames, chief executive officer of TradeAmericanCard.
    Out of a national network of 500 trade exchanges, TradeAmericanCard is one of the largest exchanges.  Headquartered in Orange in the Town and Country Mall, TradeAmericanCard was recently recognized and commended by the Senate Rules Committee for its outstanding participation in the free enterprise system.
    TradeAmericanCard represents 2,500 local members. "TradeAmericanCard tries to bring into the group, services and inventories that will enhance the exchange to our members' best advantage," says Ames.
    Trade dollars are like credits which accumulate in the member's trade account like money.  They are accessed with TradeAmericanCard's red, white and blue credit card through a computerized credit system especially programmed and designed for TradeAmericanCard.
    Every business would like to reduce the number of cash purchases and if they can acquire the same necessary goods without spending cash, the system can really pay off many members say.
    Creative TradeAmericanCard members use their trade dollars to purchase items for employees such as medical and legal services, contests, trips and awards.  Business expansion, remodeling, cellular phones, faxes and other products can also boost company productivity and image.  "As many members as we have, there are that many products and services to choose from," says Ames.
    TradeAmericanCard member Joe Hill of Advertising Alternatives in Garden Grove says, "We find doing business by trade increases our sales, conserves cash, gets rid of excess inventory, and broadens our client base through referrals we wouldn't have met if we weren't in the TradeAmericanCard exchange.  Last year we made $50,000 in barter and spent thousands of trade dollars on advertising, direct mail and marketing that brought in more cash income where no cash was exchanged in the process."
    Hill's personal use of trade includes a sprinkler system for the home, eye glasses, dental work, dry cleaning and dining out at many TradeAmericanCard member restaurants.
    Another member who's been with TradeAmericanCard for three years is Dr. Felix LaPuz of Pet Care Center of America in Orange.  He uses his trade dollars to purchase office supplies, printing, remodeling and catered affairs for his employees, all without paying cash.
    Louie Louie's restaurant in Orange paid for a $50,000 remodeling job by selling dinners to TAC members while Kenneth Gordon of Minuteman Press in Newport Beach used TAC dollars to pay for a $2,000 garage shelving system, dental work and eye surgery fees that were not covered by insurance.
    "Because we're a clearing house, it is no longer necessary to barter one-to-one," says Ames.  "Before, you'd have to find someone who has exactly what you need, and who needs exactly what you have. With our member base on computer, every product or service is a possible trade."
    Barter should be a supplement to, rather than a replacement for existing cash business.  Cash flow is still necessary to pay rent, utilities and salaries.
    Money isn't accepted at the TradeAmericanCard Barter Showroom where members browse for quick purchases on trade.  Space is bought by trade members to display merchandise of fine jewelry, cookware, briefcases, toys, skin products, art, books, lamps and more.
    Members receive a monthly newsletter, a membership directory, promotional mailings, 24-hour phone lines and trade brokers who link up supply and demand requests.  There is an initial fee and a nominal charge on all new business generated.
    Barter could be one answer to America's economic future. Spending less for business and home needs, getting rid of inventory that takes up space, and using trade dollars instead of cash is the evolution of smart business.
    -0-                  7/6/92
    /NOTE:  For more information on the 1992 Barter and Business Independence Expo or the TradeAmericanCard system, contact the corporate offices at 714-543-8283 or 800-GO4-TRADE, 777 S. Main St. in the Town and Country Center, Suite 77, Orange, CA 92668.
    /CONTACT:  R.E. Martin Public Relations, 714-786-5014, for TradeAmericanCard/ CO:  TradeAmericanCard ST:  California IN: SU: AL-CH -- LA007 -- 6654 07/06/92 13:17 EDT
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Date:Jul 6, 1992
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