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TOYOTA SALES RISE IN FIRST 10-DAY PERIOD OF APRIL

 TORRANCE, Calif., April 14 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A. Inc. today reported sales for the first 10 days of April.
 Toyota's total vehicle sales for the 10-day period were 23,230, up 19.8 percent from the same period in 1992. Calendar year-to-date (CYTD) sales are at 254,222, down 5.2 percent over the same period last year.
 Lexus Division reported sales of 1,904 luxury cars for the 10-day period, up 13.3 percent, and 22,525 CYTD, down 11.3 percent over the same period last year.
 Sales of North American-built Toyotas rose 62.3 percent 10,972 for the 10-day period, and increased 20.6 percent to 109,193 CYTD.
 Toyota's North American-built vehicle sales accounted for 47.2 percent of sales during the 10-day period, up from 34.9 percent in the same period last year, and 43.0 percent CYTD, up from 33.8 percent last year.
 Sales leaders for the 10-day period include the Tercel subcompact sedan, up 46 percent to 2,475. The all-new Corolla compact sedan and wagon increased 33.6 percent to 4,970, including 4,204 North American-built Corolla sedans, up 107.8 percent. The Camry mid-size sedan and wagon increased 14.7 percent to 6,507, including 4,504 U.S.-built models, up 6.4 percent.
 Total Toyota pickup sales, including the new T100 intermediate- size pickup, rose 58.8 percent to 4,420, including 2,264 U.S.-built compact models. CYTD pickup sales rose 21.7 percent to 51,132, including 25,618 U.S.-built compact models.
 There were nine selling days in the 10-day period in 1993 and in the same period last year.
 April 1-10, 1993 1st 10-Days April 1 thru April 10,
 Toyota/Lexus Sales DSR
 1993 1992 Pct Chg
 Total vehicle sales 23,230 19,383 19.8 pct
 Toyota division import
 cars 6,589 6,817 -3.3 pct
 Lexus import cars 1,904 1,681 13.3 pct
 Toyota division
 North American-built
 cars (excludes pickup) 8,708 6,255 39.2 pct
 Total Toyota cars 17,201 14,753 16.6 pct
 Sport utility vehicles 925 900 2.8 pct
 Small vans 684 947 -27.8 pct
 Pickups 4,420 2,783 58.8 pct
 North American-
 Built Vehicles
 Corolla 4,204 2,023 107.8 pct
 Camry 4,504 4,232 6.4 pct
 Pickup 2,264 505 348.3 pct
 Total 10,972 6,760 62.3 pct
 North American vehicles
 percent of total 47.2 pct 34.9 pct
 Selling days 9 9
 April 1-10, 1993 Calendar-Year-to-Date
 Toyota/Lexus Sales DSR
 1993 1992 Pct Chg
 Total vehicle sales 254,222 271,240 -5.2 pct
 Toyota division import
 cars 77,017 93,744 -16.9 pct
 Lexus import cars 22,525 25,693 -11.3 pct
 Toyota Division North
 American-built
 cars (excludes pickup) 83,575 85,432 -1.0 pct
 Total Toyota cars 183,117 204,869 -9.6 pct
 Sport utility vehicles 12,022 11,641 4.5 pct
 Small vans 7,951 12,227 -34.2 pct
 Pickups 51,132 42,503 21.7 pct
 North American
 Built Vehicles
 Corolla 37,880 32,204 19.0 pct
 Camry 45,695 53,228 -13.1 pct
 Pickup 25,618 6,151 321.4 pct
 Total 109,193 91,583 20.6 pct
 North American vehicles
 percent of total 43.0 pct 33.8 pct
 Selling days 85 86
 DSR-Daily Selling Rate
 -0- 4/14/93
 /CONTACT: Jim Fewel, 310-618-4649 or John Hanson, 310-618-4718, both of Toyota Motor Sales U.S.A. Inc./


CO: Toyota Motor Sales U.S.A. Inc. ST: California IN: AUT SU:

EH-JB -- LA004 -- 5719 04/14/93 12:29 EDT
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Date:Apr 14, 1993
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