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TOYOTA SALES RISE 32 PERCENT IN FIRST 10-DAY PERIOD OF DECEMBER

 TORRANCE, Calif., Dec. 15 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A. Inc., today reported sales for the first 10 days of December.
 Sales of North American-built Toyota's rose 53.9 percent to 8,574 for the 10-day period, and increased 21.1 percent to 378,281 calendar year to date (CYTD).
 Toyota's North American-built vehicle sales accounted for 36.7 percent of sales during the 10-day period, up from 31.4 percent last year, and 39.8 percent CYTD, up from 33.2 percent last year.
 Lexus sales increased 41.0 percent to 2,588 for the 10-day period, including a 51.1 percent increase for the LS400 flagship sedan to 913. Lexus CYTD sales rose 33.0 percent to 85,624.
 Total Toyota vehicle sales, including Lexus, increased 31.7 percent to 23,391 in the 10-day period. CYTD sales increased 1.0 percent to 950,499.
 Strong sellers include the all-new compact Corolla four-door family sedan, up 14.4 percent to 4,375, including 2,271 North American-built models, a 3.6 percent rise; Camry mid-size sedan, up 48.7 percent to 6,735, including 4,167 U.S.-built units, a 27.3 percent rise; and the airbag-equipped Tercel four-door subcompact sedan, up 44.9 percent to 2,261.
 Total Toyota pickup sales, including the new T100 intermediate- size pickup, rose 48.7 percent to 4,079, including 2,136 U.S.-built compact models. CYTD pickup sales rose 8.8 percent to 164,739, including 58,776 U.S.-built compact models.
 There were nine selling days in the 10-day period in 1992 and eight in the same period last year.
 Dec. 1-10, 1992 1st 10-Days Dec. 1 thru Dec. 10,
 Toyota/Lexus Sales DSR
 1992 1991 Pct Chg
 Total vehicle sales 23,391 15,789 31.7 pct
 Toyota division import
 cars 8,275 5,281 39.3 pct
 Lexus import cars 2,588 1,632 41.0 pct
 Toyota division
 North American-built
 cars (excludes pickup) 6,438 4,858 17.8 pct
 Total Toyota cars 17,301 11,771 30.6 pct
 Sport utility vehicles 1,330 870 35.9 pct
 Small vans 681 709 -14.6 pct
 Pickups 4,079 2,439 48.7 pct
 North American-
 Built Vehicles
 Corolla 2,271 1,949 3.6 pct
 Camry 4,167 2,909 27.3 pct
 Pickup 2,136 93 ---
 Total 8,574 4,951 53.9 pct
 North American vehicles
 percent of total 36.7 pct 31.4 pct
 Selling days 9 8
 Dec. 1-10, 1992 Calendar-Year-to-Date
 Toyota/Lexus Sales DSR
 1992 1991 Pct Chg
 Total vehicle sales 950,499 937,893 1.0 pct
 Toyota division import
 cars 299,577 314,366 -5.0 pct
 Lexus import cars 85,624 64,144 33.0 pct
 Toyota Division North
 American-built
 cars (excludes pickup) 319,505 310,685 2.5 pct
 Total Toyota cars 704,706 689,195 1.9 pct
 Sport utility vehicles 44,090 49,673 -11.5 pct
 Small vans 36,964 48,144 -23.5 pct
 Pickups 164,739 150,881 8.8 pct
 North American
 Built Vehicles
 Corolla 123,934 132,314 -6.7 pct
 Camry 195,571 178,371 9.3 pct
 Pickup 58,776 485
 Total 378,281 311,170 21.1 pct
 North American vehicles
 percent of total 39.8 pct 33.2 pct
 Selling days 291 290
 DSR-Daily Selling Rate
 -0- 12/15/92
 /CONTACT: John Hanson, 310-618-4718, or Jim Fewel, 310-618-4649, both of Toyota Motor Sales U.S.A. Inc./


CO: Toyota Motor Sales U.S.A. Inc. ST: California IN: AUT SU:

EH-MS -- LA015 -- 4684 12/15/91 13:01 EST
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Publication:PR Newswire
Date:Dec 3, 1992
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