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TOYOTA REPORTS SALES IN FIRST 10 DAYS OF OCTOBER

 TORRANCE, Calif., Oct. 13 /PRNewswire/ -- Toyota Motor Sales (TMS) U.S.A. Inc. today reported its sales during the first 10 days of October declined 29.4 percent.
 Toyota Division reported its car sales decreased 28.8 percent from the previous year's 10-day period to 9,603, with truck sales declining 31.6 percent to 2,558. Lexus posted an 8.8 percent sales decrease for the period to 1,214.
 North American-built vehicle sales represented 49.5 percent of Toyota's total U.S. sales, a 12.2 percentage point increase over the same period in 1992. Sales of North American-built Corollas jumped 105.6 percent to 2,390.
 There were eight selling days during this year's period, compared to nine last year.
 Oct. 1-10, 1993 1st 10-Days 10/1 thru 10/10
 Toyota/Lexus Sales DSR
 1993 1992 Pct Chg
 Total vehicle sales 13,318 21,236 -29.4 pct
 Toyota division import
 cars 3,248 7,901 -53.8 pct
 Lexus import cars 1,214 1,498 -8.8 pct
 Toyota division
 North American-built
 cars (excludes pickup) 5,141 5,782 0.0 pct
 Total Toyota cars 9,603 15,181 -28.8 pct
 Sport utility vehicles 709 1,219 -34.6 pct
 Small vans 448 631 -20.1 pct
 Pickups 2,558 4,205 -31.6 pct
 North American-
 Built Vehicles
 Corolla 2,390 1,308 105.6 pct
 Camry 2,751 4,474 -30.8 pct
 Pickup 1,450 2,138 -23.7 pct
 Total 6,591 7,920 -6.4 pct
 North American vehicles
 percent of total 49.5 pct 37.3 pct
 Selling days 8 9
 Oct. 1-10, 1993 Calendar-Year-to-Date
 Toyota/Lexus Sales DSR
 1993 1992 Pct Chg
 Total vehicle sales 817,882 794,882 3.8 pct
 Toyota division import
 cars 223,407 249,673 -9.8 pct
 Lexus import cars 73,972 68,757 8.5 pct
 Toyota Division North
 American-built
 cars (excludes pickup) 292,911 273,661 7.9 pct
 Total Toyota cars 590,290 592,091 0.5 pct
 Sport utility vehicles 39,776 35,241 13.8 pct
 Small vans 25,668 31,797 -18.6 pct
 Pickups 162,148 135,753 20.4 pct
 North American
 Built Vehicles
 Corolla 124,438 110,746 13.3 pct
 Camry 168,473 162,915 4.3 pct
 Pickup 83,696 43,865 92.4 pct
 Total 376,607 317,526 19.6 pct
 North American vehicles
 percent of total 46.0 pct 39.9 pct
 Selling days 238 240
 DSR-Daily Selling Rate
 -0- 10/13/93
 /CONTACT: Michael Krems, 310-618-5351, or John Hanson, 310-618-4718, both of Toyota Motor Sales U.S.A. Inc./


CO: Toyota Motor Sales U.S.A. Inc. ST: California IN: AUT SU:

EH-JL -- LA016 -- 1723 10/13/93 13:21 EDT
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Publication:PR Newswire
Date:Oct 13, 1993
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