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TOYOTA REPORTS FIRST 10-DAY SALES

 TOYOTA REPORTS FIRST 10-DAY SALES
 TORRANCE, Calif., Nov. 13 /PRNewswire/ -- Toyota Motor Sales


(TMS), U.S.A., Inc. today reported first 10-day sales for November.
 Nov. 1-10,1991 1st 10-Days 11/1 thru 11/10
 Toyota-Lexus Sales DSR
 1991 1990 Pct Chg
 Total vehicle sales 14,778 19,783 -16.0 pct
 Toyota div. import cars 5,016 6,773 -16.7 pct
 Lexus cars 1,552 1,710 2.1 pct
 North American
 built cars(a) 4,711 6,028 -12.1 pct
 Total Toyota cars 11,279 14,511 -12.6 pct
 Sport utility vehicles 803 1,205 -25.0 pct
 Small vans 655 800 -7.9 pct
 Pickups 2,041 3,267 -29.7 pct
 (a) North
 American
 Built Cars
 Corolla 2,265 2,906 -12.3 pct
 Camry 2,446 3,122 -11.9 pct
 Selling days 8 9
 Calendar-Year-to-Date
 DSR
 1991 1990 Pct Chg
 Nov. 1-10, 1991
 Toyota/Lexus Sales
 Total vehicle sales 862,119 912,044 -5.1 pct
 Toyota div. import cars 290,745 314,792 -7.3 pct
 Lexus cars 56,778 52,654 8.2 pct
 North American built
 cars (a) 285,716 303,309 -5.4 pct
 Total Toyota cars 633,239 670,755 -5.2 pct
 Sport utility vehicles 45,430 47,005 -3.0 pct
 Small vans 44,478 35,710 25.0 pct
 Pickups 138,972 158,574 -12.0 pct
 (a) North American
 Built Cars
 Corolla 121,155 117,861 3.2 pct
 Camry 164,561 185,448 -10.9 pct
 Selling days 265 266
 DSR-Daily Selling Rate
 (a) Highlights: Following an all-time record October, Toyota car sales (including Lexus) declined 12.6 percent for the first 10 days of November compared to a year ago. Individually, Lexus sales were up 2.1 percent for the 10-day period with the all-new ES 300 luxury sedan leading the way. Total sales for ES models were up 23.5 percent over the prior year.
 -0- 11/13/91
 /CONTACT: Bill Pauli or Mindy Geller of Toyota Motor Sales U.S.A. Inc., 213-618-4810 or 213-618-5204/ CO: Toyota Motor Sales U.S.A. Inc. ST: California IN: AUT SU: AL-CH -- LA006 -- 4029 11/13/91 14:27 EST
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Publication:PR Newswire
Date:Nov 13, 1991
Words:369
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