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TOYOTA REPORTS FIRST 10-DAY SALES FOR SEPTEMBER

 TOYOTA REPORTS FIRST 10-DAY SALES FOR SEPTEMBER
 TORRANCE, Calif., Sept. 15 /PRNewswire/ -- Toyota Motor Sales


(TMS) U.S.A. Inc. today reported sales for the first 10 days of September.
 Toyota's total vehicle sales for the 10-day period were 25,463, up 88.7 percent from the same period in 1991. Calendar year-to-date (CYTD) sales are at 716,314, up 2.6 percent over the same period last year.
 The 10-day sales include sales of the all-new 1993 Corolla compact sedan, which was launched Sept. 4. Total Corolla sales increased 77.5 percent to 3,965 for the period, and increased 7.7 percent to 144,696 CYTD.
 North American-built Toyota sales rose 160.2 percent to 2,205 for the 10-day period, and increased 21.0 percent to 287,032 CYTD.
 Toyota's North American-built vehicle sales accounted for 39.7 percent of sales during the 10-day period, up from 28.8 percent in 1991, and 40.1 percent CYTD, up from 34.0 in the same period last year.
 Toyota Division sold 23,639 vehicles in the 10-day period, up 94.0 percent from the same period last year.
 Lexus Division reported sales of 1,824 cars for the 10-day period, up 39.6 percent, with a 138.5 percent increase in ES300 sales. Lexus sold 61,779 vehicles CYTD, up 45.6 percent over the same period last year.
 There were eight selling days in the 10-day period in 1992 and seven in the same period last year.
 Sept. 1-10, 1992 1st 10-Days 9/1 thru 9/10
 Toyota-Lexus Sales DSR
 1992 1991 Pct Chg
 Total vehicle sales 25,463 11,807 88.7 pct
 Toyota division import
 cars 9,129 3,673 117.5 pct
 Lexus import cars 1,824 1,143 39.6 pct
 Toyota division
 North American-built
 cars (excludes pickup) 7,811 3,399 101.1 pct
 Total Toyota cars 18,764 8,215 99.9 pct
 Sport utility vehicles 1,441 892 41.4 pct
 Small vans 675 712 -17.0 pct
 Pickups 4,583 1,988 101.7 pct
 North American-
 Built Vehicles
 Corolla 2,205 1,621 19.0 pct
 Camry 5,606 1,778 175.9 pct
 Pickup 2,296 0 ---
 Total 10,107 3,399 160.2 pct
 North American vehicles
 percent of total 39.7 pct 28.8 pct ---
 Selling days 8 7
 September 1-10, 1992 Calendar-Year-to-Date
 Toyota/Lexus Sales DSR
 1992 1991 Pct. Change
 Total vehicle sales 716,314 694,665 2.6 pct
 Toyota division
 import cars 222,529 230,520 -3.9 pct
 Lexus import cars 61,779 42,243 45.6 pct
 Toyota Division North
 American-built
 cars (excludes pickup) 250,798 236,162 5.7 pct
 Total Toyota cars 535,106 508,925 4.7 pct
 Sport utility vehicles 31,109 35,991 -14.0 pct
 Small vans 29,558 37,147 -20.8 pct
 Pickups 120,541 112,602 6.6 pct
 North American-
 Built Vehicles
 Corolla 105,234 92,880 12.8 pct
 Camry 145,564 143,282 1.1 pct
 Pickup 36,234 0 ---
 Total 287,032 236,162 21.0 pct
 North American vehicles
 percent of total 40.1 pct 34.0 pct ---
 Selling days 214 213
 DSR-Daily Selling Rate
 -0- 9/15/92
 /CONTACT: John Hanson, 310-618-4718, or Jim Fewel, 310-618-4649, both of Toyota Motor Sales U.S.A./ CO: Toyota Motor Sales U.S.A. Inc. ST: California IN: AUT SU:


BP-JL -- LA021 -- 9685 09/15/92 13:55 EDT
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Date:Sep 15, 1992
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