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TOYOTA NORTH AMERICAN-BUILT VEHICLE SALES RISE IN FIRST 10-DAY PERIOD OF JANUARY

 TORRANCE, Calif., Jan. 13 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., today reported a 10.6 percent increase in North American-built vehicle sales in the first 10 days of January, compared to last year.
 Toyota's North American-built vehicle sales of 3,009 accounted for 36.2 percent of Toyota's sales during the 10-day period, up from 26.3 percent in the same period last year.
 Sales of 823 compact pickup trucks built in Fremont, Calif., at New United Motor Manufacturing Inc., a joint venture between General Motors and Toyota, rose from 74 last year, during initial production.
 Toyota's total vehicle sales for the 10-day period were down 19.7 percent to 8,307, from 11,829 during the same period in 1992.
 Land Cruiser's 80 sales represented a 42.9 percent increase over last year.
 Sales of Toyota pickups, which include the T100 intermediate- sized truck, rose 2.3 percent to 1,575.
 Lexus Division reported sales of 731 cars for the 10-day period, down 40.2 percent.
 There were seven selling days in the 10-day period in 1993, compared to eight in 1992.
 Jan. 1-10, 1993 1st 10-Days Jan. 1 through Jan. 10,
 Toyota/Lexus Sales DSR
 1993 1992 Pct Chg
 Total vehicle sales 8,307 11,829 -19.7 pct
 Toyota import cars 3,016 4,389 -21.5 pct
 Lexus cars 731 1,398 -40.2 pct
 North American-built
 cars (excludes pickup) 2,186 3,034 -17.7 pct
 Total Toyota cars 5,933 8,821 -23.1 pct
 Sport utility vehicles 541 642 -3.7 pct
 Small vans 258 607 -51.4 pct
 Pickups 1,575 1,759 2.3 pct
 North American-
 Built Vehicles
 Corolla 757 1,271 -31.9 pct
 Camry 1,429 1,763 -7.4 pct
 Pickup 823 74
 Total 3,009 3,108 10.6 pct
 Selling days 7 8
 DSR -- Daily selling rate.
 -0- 1/13/93
 /CONTACT: Michael Krems, 310-618-5351, or Jim Fewel, 310-618-7728, both of Toyota Motor Sales U.S.A. Inc./


CO: Toyota Motor Sales U.S.A. Inc. ST: California IN: AUT SU:

EH-KJ -- LA013 -- 4471 01/13/93 13:56 EST
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Date:Jan 13, 1993
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