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TOYOTA EXPORTS HIGH VOLUME OF U.S.-PRODUCED ACCESSORIES TO JAPAN

 TORRANCE, Calif., April 19 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc. reported today that it exported more than $5 million worth of U.S.-produced accessories in 1993, with $2 million of the total going to Japan.
 Exports increased more than 300 percent since the beginning of the TMS accessory export program, from $1.7 million in 1991 to $5.1 million in 1993. Japan was the No. 1 market, and Canada was second with $1.3 million.
 "We expect the growth trend in accessory exports to accelerate," says Richard Gallio, TMS group vice president of Parts, Service and U.S. Products. "In fact, we expect to exceed our target of $6 million for 1994. As an example, our March year-to-date sales of $2.2 million puts us 27 percent ahead of our first quarter plan, an all-time record for the accessory export program."
 Although Japan and Canada hold the top slots for United States export volume, a mix of smaller countries accounted for over half of all sales in 1993. Last year, Taiwan, Brazil, Costa Rica and Saudi Arabia were among the top markets.
 In 1991, TMS began exporting American-made Toyota accessories, such as alloy wheels, floor mats, spoilers and running boards, to Toyota distributors worldwide.
 Working closely with Toyota in both Japan and the United States to produce accessories that are Genuine Toyota, U.S. suppliers create products that meet Toyota's stringent standards. Accessories are of the highest quality, model-specific and thoroughly tested by American and Japanese engineers before ever going to market, ensuring exact fit and long-lasting durability and performance.
 Accessories are made to meet U.S. and Canadian specifications and can be applied in most markets. Some countries, however, may require customized products, so Toyota has begun to develop product lines to accommodate these markets.
 For example, Taiwan recently purchased $931,140 worth of wood trim and gold badging kits to create nearly 3,000 special edition, American- built Corollas and Camrys for an event appropriately dubbed "Golden American Fair." The gold kits for the Corollas, unavailable anywhere else in the world, were produced specifically for Taiwan.
 -0- 4/19/94
 /CONTACT: Lisa Lynch or John Hanson of Toyota, 310-618-5351 or 310-618-4718/


CO: Toyota Motor Sales U.S.A. Inc. ST: California IN: AUT SU:

MF-SE -- LA033 -- 8187 04/19/94 12:54 EDT
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Publication:PR Newswire
Date:Apr 19, 1994
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