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TOYOTA EXECUTIVE BLASTS PROTECTIONISM, CALLS FOR COMPETITION AND CHANGE

 MIAMI, Nov. 10 /PRNewswire/ -- Protectionists who think they can protect their way to prosperity will find that no one ever became or stayed competitive by hiding froa?nge. They must accept the challenges of competition, a top Toyota executive said here today.
 Speaking before the Greater Miami Chamber of Commerce, Jim Olson, group vice president of external affairs for Toyota Motor Sales (TMS), U.S.A., said an open world trading system is essential to global prosperity. If entrenched special interest groups in the U.S. and Japan manipulate the political system to smother competition, the two partners -- the U.S. and Japan -- may be forced into a trade war.
 "The result would be absurd," Olson emphasized. "Look at the changes which have taken place over the past 40 years. In 1950, each of several different countries had its own distinct national auto industry. Now, the auto industry gene pool is all mixed up and U.S. operations are getting more complex every year. The 41 automakers on the planet share 244 relationships involving equity, joint manufacturing, component trading, shared marketing or joint R&D."
 Olson said these changes have resulted in many benefits for the U.S., including jobs. For example:
 -- The U.S. exported more than $440 billion worth of goods last
 year, making it the world's biggest exporter. Twelve percent of
 the U.S. Gross Domestic Product is related to exports. In fact,
 Japanese companies operating in the U.S. employ more than
 500,000 Americans and account for over 9 percent of U.S. exports.
 -- Last year, if the $96 billion U.S. deficit in goods trade were
 combined with our $60 billion surplus in services trade, the real
 trade deficit would be $36 billion -- about one-half of one
 percent of the $6 trillion U.S. Gross Domestic Product.
 "General Motors, Ford and Chrysler are trying to turn U.S./Japan trade friction to their own benefit," Olson said. The Big Three claim that they and the UAW alone are the American auto industry. No longer is there such a thing as a foreign automaker."
 Olson pointed out that the Americanization of Toyota began 36 years ago when TMS was incorporated as an American company. He noted:
 -- Toyota directly employs nearly 16,000 Americans and has a sales
 force exceeding 68,000 in more than 1,400 dealerships across the
 country.
 -- Toyota has invested more than $5 billion in North American
 research and development, manufacturing, sales and facilities.
 Including investments by our dealers, the total climbs to
 $9 billion.
 -- More than $14 million was invested in various U.S. charitable
 causes last year.
 -- In 1988, Toyota purchased $1.1 billion of U.S-made parts and
 materials. Last year, that figure topped $4.4 billion and by
 1995 it will surpass $5 billion.
 Olson added that six years ago every Toyota car and truck sold in the U.S. was imported from Japan. This year, about 47 percent of the Toyota and Lexus vehicles sold here will be North American-built, and the exports of U.S.-built cars to such countries as Japan, Taiwan, Europe and the Middle East will exceed 50,000. By 1996, at least 60 percent of the vehicles Toyota sells in the U.S. will be built in North America.
 "These facts make it clear that the worldwide auto industry has evolved way beyond the narrow, protectionist viewpoint the Detroit-based automakers push in Washington," Olson stated.
 He concluded, "The reality is that trade since the late '40s has been a rising tide lifting all boats. This isn't a zero sum game with winners and losers. If the protectionists want to continue to treat trade as a zero sum game, it will become a self-fulfilling prophecy, and all nations will be poorer for the experience."
 -0- 11/10/93
 /CONTACT: Xavier Dominicis of Toyota Motor Sales, U.S.A., 305-375-8090/


CO: Toyota Motor Sales, U.S.A. ST: Florida IN: AUT SU: ECO

AW-RK -- FL004 -- 2742 11/10/93 12:02 EST
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Publication:PR Newswire
Date:Nov 10, 1993
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