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TOYLAND IS ALIVE WITH THE SOUND OF PLAYTHINGS; 'PRONOUNCING'...TOYS WITH THE NEWEST SOUND AND SPEAKING TECHNOLOGIES

 NEW YORK, April 12 /PRNewswire/ -- When toys talk, kids listen.
 And the "talk" from toyland is that thanks to a few good minds and some technological advances in computer chips, toys are talking up a storm!
 "Talking toys have entered a new era and are expected to be the hot trend for 1993," says Frank Reysen, editor of Playthings magazine -- the No. 1 toy trade magazine. "Interactive voice control, sound and motion- activated, and voice command toys are the wave of the future."
 One very impressive example, says Reysen, is Pinball Warrior (Toy Biz), the first-ever home-size pinball machine that talks to the player and fights back. Pinball Warrior features a fully-interactive, fully- articulated talking robot called Megatron who hovers over the board slamming his fist and spewing phrases at his opponent like "Your reflexes are subhuman" and "Your life will not be spared."
 Megatron also features light-up eyes, a machine gun with blazing L.E.D. tip, synchronized arcade sounds, and for the first time in the toy industry, a real L.E.D. scoreboard.
 Also from Toy Biz, is Voice Bot, the transforming warrior robot. This talking, fighting machine features voice recognition that lets Voice Bot respond to verbal commands up to four feet away. He performs full action tasks to eight different orders, including the totally cool transformation from attack vehicle to warrior. "Start engines. Voice Bot, action" is all it takes to put the amazing transforming warrior robot into action.
 "Mirror, mirror on the wall -- who's the fairest one of all?" "You are," replies Snow White to the viewer. Snow and the dwarfs are featured in Just Toys' "Snow White and the Seven Dwarfs" Talk N' View Magic Mirror. Push a button at the face of the mirror and each character magically illuminates to deliver a special message. (Also available is the "Beauty and the Beast" Talk N' View Magic Mirror.)
 The same company has also added special voice chips to their best- selling line of Bend-Ems, called Talk-Ems.
 From Meritus Industries, little girls' 11-1/2-inch fashion dolls will be the "talk" of the neighborhood when they're living in the Country Estate or dressing up in front of the Wonder Vanity.
 Country Estate is a seven-room, three-story countryside play home that comes with a remote control. The remote control makes the sounds of the phone ring, the doorbell buzz, and the water running. It also turns the lights, television, and fireplace on and off.
 Wonder Vanity is a doll-sized light-up dressing table with a true- to-sound blow dryer, running faucet, and ringing telephone.
 And, Just Toys' Super Tuff Sound Off sports toys are talking.
 He shoots, he scores and the crowd is heard going wild with the Sound Off Cheering Hoop; it's a "g' day" down under when the whirling buzz of Sound Off Flying Disk & Boomerang flies by; whether it's a strike or a spare, hear the Sound Off Bowling Pins crashing; and listen to the whirling tune of the Sound Off Football as it passes by the 50-yard line.
 The Voice Command Fire Hook and Ladder from SLM is an interactive, voice command vehicle that features siren sounds, flashing lights, and a working ladder.
 Annoyed by those silly commercials of grown-ups screaming and yelling around a board game? Just wait till the board game starts yelling back. Yes, games are talking, too.
 Domino Rally (Pressman), which has been through some very sophisticated changes, is now Domino Rally Action Sound Adventure Set. It features stunts with sound in an incredible jungle adventure that kids can see and hear. Start by activating the Action Sound Center, which plays the wild jungle sounds. Set the Lift-Off Launcher and listen to the engines start and the pilot say, "We're outta here!"
 The mischevious Scat Cat is featured in a game (Pressman), too. Scat Cat cruises around on his incredible sound-activated skateboard in this totally wild new action game. The players, single-handedly, try to build a mountain of garbage cans while Scat Cat spins around raising havoc and knocking them down.
 New games to listen for from Milton Bradley are Omega Virus, a science-fiction game; Yakity Jack, a talking party game; and "Ask Zander," an electronic fortune-telling game.
 As for the toys that can't talk, Lewis Galoob Toys, Inc., introduces Fancy Sounds. Just stick one of the special 32 Sounds Tabs onto any toy and touch it with the Sound Sensor that attaches to your hand. Any accessory, toy, animal, vegetable, or snoozing dad comes to life with over 100 sounds and phrases just by the touch of a finger!
 "These new toys are being offered in a much lower price range now, too," adds Reysen. "This is very important to parents who feel they have to keep up with their children's wants."
 Honorable mentions go to the Purr-fect Cat and Doggie Bow Wow (Takara), who meow/bark and wag their tails when they're touched. TV Teddy (Yes! Corp.), a plush teddy bear that talks and sings along with special videocassettes that send wireless radio signals, is sure to be a hit. And Darlin' Dinos Sweet Talker (Meritus) is a dinosaur "talkasaurus" who professes "I'm so cute" and lets out a dino-roar.
 -0- 4/12/93
 /NOTE TO EDITORS: Reysen available for interviews/
 /CONTACT: Linda Verdon or Barry Schwartz of Schwartz Public Relations Associates, 212-677-8700, for Playthings/


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AH-GK -- NYFNS2 -- 4572 04/12/93 07:32 EDT
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Date:Apr 12, 1993
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