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TOY PRICE SHOCKER AT SHOPS.

The cost of top toys for Christmas is shooting up as "unscrupulous" retailers exploit short supplies.

Store chains and websites have been accused of fuelling demand with promotions which cause shortages, then hiking their prices as Christmas gets closer.

The cost of Doctor Who merchandise is rocketing as the show celebrates its 50th birthday. A Matt Smith Eleventh Doctor sonic screwdriver, normally PS12.99, cost PS29.99 on Amazon last week.

The Lego City Coast Patrol toy has also gone up from PS12.99 to PS29.99 And the latest Furby was PS54.99 at Tesco, PS5 more than last month.

Shops including Tesco, Argos, ToysRUs and Asda sparked an autumn price war with cut-price deals. Experts say such "scalping", where traders speculate on stocks running out so they can bump up prices later, is common.

Alan Simpson of the Toy Retailers Association said: "If there is something in short supply, unscrupulous suppliers will milk it any way they can."

Amazon and Tesco defended their toy prices.

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Publication:Sunday Mail (Glasgow, Scotland)
Date:Dec 15, 2013
Words:173
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