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TOVA BORGNINE PREMIERES FRAGRANCE VIA SATELLITE LIVE ON QVC

 TOVA BORGNINE PREMIERES FRAGRANCE VIA SATELLITE LIVE ON QVC
 WEST CHESTER, Pa., April 30 /PRNewswire/ -- On Saturday, May 2, beauty entrepreneur Tova Borgnine will preside over the launch of her new "Body Mind & Spirit" fragrance during a live, nationwide broadcast on the QVC Cable Shopping Channel.
 The special, three-hour program will be broadcast live between 3 and 6 p.m. eastern time (noon to 3 p.m. Pacific), originating from Borgnine's posh, Beverly Hills "Body Mind & Spirit Salon."
 Borgnine will introduce her new fragrance, as well as present her unique line of skin care, hair care and cosmetics. Her signature collection is formulated with a natural blend of extracts from several kinds of cacti which have nourishing, moisturizing and healing properties. "I am thrilled to be a part of the QVC family and especially to have the opportunity to bring our Body Mind & Spirit fragrance directly into viewers' homes," said Borgnine. "This will be the first time in history that a designer fragrance is launched on live television via satellite hook-up."
 The QVC shopping program is broadcast live, 24 hours a day, seven days a week, reaching more than 42 million cable subscribers and 3 million satellite dish owners from coast to coast.
 -0- 4/30/92
 /CONTACT: Ellen Langas Campbell of QVC Network, 215-430-8996/
 (QVCN) CO: QVC Network, Inc. ST: Pennsylvania IN: ENT SU:


CC-SF -- PH057 -- 5225 04/30/92 18:10 EDT
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Publication:PR Newswire
Date:Apr 30, 1992
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