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TOTAL MEAT.

Total U.S. multi-outlet (MULO) | "YA" is the year ago for the same weeks ending 2017,2 YA is the same weeks ending 2016,3 YA is the same weeks ending 2015 | IRI Unify in the Total Store View + Perimeter syndicated hierarchy and data model was used for this report.

52 weeks ending Sept. 9, 2018

Notes: Meat is composed of both fixed- and random-weight items.

All other meat includes lamb, veal, exotic game/fowl, nonmeat items merchandised in refrigerated meat case and generic "ring-on" codes assigned to the meat department.

Measures: Dollar sales refers to the total cumulative dollar sales sold for that product during the time period (not included, but used as reference).

Dollar sales change refers to the percent difference between the current and prior period for total dollar sales.

Dollar share to dept refers to the total dollar sales of that product divided by the total dollar sales of the department to which it belongs.

Dollar share to category refers to the total dollar sales of that subcategory divided by the total dollar sales of the parent category.

Within the category-level reporting, this is used to roll up individual subcategories that do not make at least 0.6% share in the current period.

All Other: Within the category-level reporting, this is used to roll up individual subcategories that do not make at least 0.6% share in the current period.
Total Meat

Protein/Category    Dollar Sales %     Dollar Sales %
                     Change vs. YA    Change vs. 2 YA

Dept--Meat                    2.0%               1.8%
Beef                          2.2%               1.7%
Chicken                       2.7%               5.5%
Pork                         -1.6%              -6.2%
Turkey                        0.3%               0.3%
Smoked Meat                  -1.6%              -4.1%
Bacon                         6.8%              11.3%
Sausage--Dinner               2.2%               1.5%
Sausage--Breakfast            5.4%               6.2%
Franks                       -0.4%              -3.1%
All Other                    -1.6%              -5.8%

Protein/Category     Dollar Sales %    Dollar Share
                    Change vs. 3 YA         to Meat

Dept--Meat                    -0.6%              --
Beef                          -0.7%           40.5%
Chicken                        7.1%           19.1%
Pork                         -13.1%           10.2%
Turkey                        -1.2%            4.0%
Smoked Meat                  -12.2%            3.0%
Bacon                         11.7%            8.5%
Sausage--Dinner               -1.5%            6.5%
Sausage--Breakfast             3.8%            2.8%
Franks                        -8.4%            4.1%
All Other                     -8.1%            1.3%

Protein/Category    Dollar Share    Dollar Share    Dollar Share
                      to Meat YA    to Meat 2 YA    to Meat 3 YA

Dept--Meat                    --              --              --
Beef                       40.4%           40.5%           40.5%
Chicken                    19.0%           18.4%           17.7%
Pork                       10.6%           11.1%           11.7%
Turkey                      4.1%            4.1%            4.1%
Smoked Meat                 3.2%            3.2%            3.4%
Bacon                       8.1%            7.7%            7.5%
Sausage--Dinner             6.5%            6.5%            6.5%
Sausage--Breakfast          2.7%            2.7%            2.7%
Franks                      4.2%            4.3%            4.4%
All Other                   1.4%            1.4%            1.4%

Notes: Meat is composed of both fixed- and random-weight items.

All Other Meat includes lamb, veal, exotic game/fowl, nonmeat items
merchandised in refrigerated meat case and generic "ring-on" codes
assigned to the meat department.

Value-Add bv Maior Protein

                Dollar Sales %     Dollar Sales %     Dollar Sales %
                 Change vs. YA    Change vs. 2 YA    Change vs. 3 YA

Dept--Meat VA             5.1%               5.1%               4.7%
Beef VA                   2.7%               1.2%              -0.6%
Chicken VA               11.3%              14.6%              18.3%
Pork VA                   4.7%               5.3%               5.7%
Turkey VA                 5.4%               4.7%               3.4%

                Dollar Share     Dollar Share
                  to Protein    to Protein YA

Dept--Meat VA           9.1%             8.8%
Beef VA                 8.9%             8.8%
Chicken VA              7.9%             7.3%
Pork VA                14.2%            13.4%
Turkey VA              10.7%            10.2%

                Dollar Share to    Dollar Share to
                   Protein 2 YA       Protein 3 YA

Dept--Meat VA              8.7%               8.6%
Beef VA                    8.9%               8.9%
Chicken VA                 7.3%               7.2%
Pork VA                   12.7%              11.7%
Turkey VA                 10.3%              10.2%

Notes: Value-add is defined as product with at least one
step removed from preparation.

Ground beef is not included in the value-add definition
unless the product is seasoned and/or stuffed (e.g., gourmet
patties). Cooked/smoked products (bacon, sausage, franks,
smoked hams) are excluded from the value-add definition.

Claims
                       Dollar Sales %     Dollar Sales %
                        Change vs. YA    Change vs. 2 YA

Dept--Meat                       2.0%               1.8%
Conventional                    -2.3%              -5.6%
No Antibiotics                  33.2%              82.9%
Organic                         16.6%              27.6%
All Other/No Claims             -1.1%              -3.9%

Claims
                        Dollar Sales %    Dollar Share
                       Change vs. 3 YA         to Meat

Dept--Meat                       -0.6%              --
Conventional                     -8.9%           81.9%
No Antibiotics                  101.5%           12.5%
Organic                          57.9%            1.8%
All Other/No Claims             -10.8%            3.7%

Claims
                       Dollar Share    Dollar Share    Dollar Share
                         to Meat YA    to Meat 2 YA    to Meat 3 YA

Dept--Meat                       --              --              --
Conventional                  85.1%           87.7%           88.6%
No Antibiotics                 9.6%            6.9%            6.1%
Organic                        1.6%            1.5%            1.1%
All Other/No Claims            3.8%            3.9%            4.1%

Note: All Other/No Claims includes religious claims such as kosher
and halal and product where claims are not tracked (smoked ham).
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Publication:Winsight Grocery Business
Date:Dec 1, 2018
Words:843
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