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TOOTH OR CONSEQUENCES: WHAT'S YOUR DDS?

 CINCINNATI, May 24 /PRNewswire/ -- They say you are what you eat. Now, according to a new survey, whether or not you brush after you eat might be a better indication of who you are. The Crest Complete Survey of Brushing Behavior, conducted by pollster Louis Harris, uncovered three distinct segments of people based on their reported dental diligence. The three personality types are reflective of people's reported brushing behavior, personal dental hygiene history, as well as a variety of feelings and concerns about taking care of their teeth.
 DENTELLIGENTSIA: Roughly one in three (33 percent) people fall into this group. The "Dentelligentsia" truly enjoy taking care of their teeth. They brush frequently, strictly follow the warnings and instructions of their dentists, feel most guilty about not living up to the letter of proper care, and visit their dentists most often. These include women (36 percent of survey respondents fit into this category), non-whites (37 percent), young people (35 percent), Baby Boomers (36 percent) and upper-income people (36 percent).
 DENTALINQUENTS: More than one in two (51 percent) Americans can be classified as "Dentalinquents." They confess to lapses in the care of their teeth and have more problems with their teeth, such as root canal work. They feel more guilty than other people about neglecting their teeth, yet tend to brush less. They also take more chances by not getting prompt care from their dentists.
 Dentalinquents really want to do a good job with their teeth, but are beset by feelings of guilt that they don't live up to the standards set by their dentist. Because of this, they fall by the wayside too often. They suffer in anguish with a bad conscience because at heart they earnestly want to do what they are supposed to do, but don't quite make it. Americans in this group tend to come from the Midwest (54 percent), the suburbs (55 percent), and are single (53 percent) and young (55 percent).
 DENTAL DROPOUTS: One in six (16 percent) adults are "Dental Dropouts" who openly admit they neglect their teeth -- even though they know better. They brush less often, promise they will do a good job of dental care and then renege promptly. They have more dental problems then average and they brush their teeth as fast as possible.
 Roughly half of the Dental Dropouts feel guilty about it, but just can't seem to get it together to practice good oral hygiene. The other half are downright roguish about it -- knowing better, but also knowing how to survive while neglecting their teeth. Men tend to fall in this category (18 percent), big city residents (19 percent), college graduates (17 percent) and those with higher incomes (16 percent).
 The survey of 1,240 adults nationwide examined people's reported habits and attitudes about brushing their teeth: exploring the pleasures, regrets, feelings of guilt and peculiarities of tending to one's teeth.
 The survey was commissioned by Crest Complete(R), the first toothbrush that combines exceptionally end-rounded bristles and a rippled brushing surface designed to fit the shape of the teeth. Crest Complete penetrates up to 37 percent farther between teeth than the leading flat toothbrush in laboratory tests. In an October 1992 national survey of dentists who compared Crest Complete to the leading flat toothbrush, among those expressing a preference, most dentists preferred Crest Complete.
 -0- 5/24/93
 /CONTACT: Allison Scherer or Michael Flynn, both of Manning, Selvage & Lee, 312-819-3535/


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Title Annotation:DENTAL DILIGENCE SEGMENT
Publication:PR Newswire
Date:May 24, 1993
Words:586
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