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TOM Online Partners with Major Music Companies to Beef Up 2.5G Service Offerings.

BEIJING, July 14 /Xinhua-PRNewswire/ -- TOM Online , a leading mobile Internet company in China, today announced that it has established partnerships with major international music labels and music publishers such as Sony Music Entertainment, EMI, Warner Chappell, Universal Music Publishing and BMG. These partnerships will allow TOM Online to feature music contents from these music companies over TOM Online's nationwide wireless Internet distribution platform in China.

Under these partnerships, TOM Online users can get access to songs, music contents as well as enjoy other wireless features such as celebrity information and voice greetings, images and ringtone, true tone, ringback tone, mobile karaoke and music video clip download under the partnered music labels and publishers via TOM Online's wireless Internet platform including WAP and IVR. TOM Online has also gained the exclusive right to market music recording applications by Jay Chow, the most popular singer in the Greater China region on its WAP, ringback tone and interactive voice response (IVR) platform, offering 24/7 music entertainment to hundreds of millions of mobile users in China. Furthermore, a wide portfolio of songs, images, videos and other entertainment contents from Jay Chow can also be accessed via TOM Online's wireless Internet platform. Jay Chow is the spokesperson of M-Zone, a sub- brand of China Mobile, which offers WVAS contents to the young and trendy demographics. TOM Online is one of the top service providers of China Mobile.

''We are very pleased with the partnership with all these world-renowned music companies,'' said Mr. Wang Lei Lei, chief executive officer of TOM Online. ''With the evolving development of 2.5G service in China, TOM Online will capitalize the growth potential by combining new usage of mobile technologies such as WAP and IVR with premium contents from trusted and popular brands and artists such as Sony Music and Jay Chow.''

''We are excited about working with TOM Online in China to explore and develop the mobile music concept and digital entertainment,'' said Adam Tsuei, Managing Director Sony Music Taiwan and Senior Vice President, Greater China, Sony Music Asia. ''As a fast moving and innovative wireless Internet service provider in China with an extensive network and marketing expertise, TOM Online is the perfect company for us to deliver our music products in an exciting new way, helping us penetrate more into the young and trendy market in China.''

It is TOM Online's ongoing strategy to develop new contents, channels and revenue opportunities with trusted partners in different industries. The strategic partnerships with these world-famous music companies are a vivid example of how TOM Online creates business values for partners by bridging traditional media with TOM Online's wireless Internet platform, providing unprecedented ways of revenue generating opportunities that could only be seen with the rapid development of 2.5G in China and a strong distribution network such as TOM Online's.

''TOM Mobile Music helps music companies explore a whole new horizon and generate additional revenue that was not possible before,'' added Wang. ''Likewise, this partnership allows us to leverage on a pool of popular artists and songs from these music companies to increase the appeal of our service offerings.''

These strategic partnerships are a result of TOM Online's long-term cooperation with these world-famous music companies. Specific joint efforts include: Wang Leehom, a popular Sony singer in the Greater China region, being appointed as TOM Online's image ambassador; TOM Online sponsored Wang Leehom's ever first concert in China; Flower Band fan club gatherings of EMI in 5 cities; to list just a few.

About TOM Online Inc.

TOM Online Inc. (Hong Kong GEM: 8282, Nasdaq: TOMO) is a leading mobile Internet company in China providing value-added multimedia products and services. A premier online brand in China targeting the young and trendy demographic, the company's primary business activities include wireless Internet services, online advertising and commercial enterprise solutions. The company offers an array of services such as SMS, MMS, WAP, wireless interactive voice response services, content channels, search and classified information, free and fee-based advanced email and online games. As of March 31, 2003, TOM Online is the only portal in China that enjoyed a top three ranking in every wireless Internet service segment.

TOM Online is a subsidiary of TOM Group Limited (''TOM Group''), one of the leading Chinese language media groups in the Greater China region. TOM Group's diverse operations span five media sectors: the Internet (through TOM Online Inc.), outdoor (through TOM Outdoor Media Group), publishing, sports and TV & entertainment.
 For more information, please contact:

 Ms. Jenny Hu, Senior Manager, Corporate Communication,
 TOM Online
 Tel: +86-10-6528-3399 x6765
 Mobile: +86-139-1003-9141

 Ms. Joanna Wu, Corporate Communications,
 TOM Online
 Tel: +86-20-8732-4770

 Mr. Wayne Fong, Senior Consultant,
 Weber Shandwick
 Tel: +852-2533-9914

CONTACT: Ms. Jenny Hu, +86-10-6528-3399 x6765, or, or Ms. Joanna Wu, +86-20-8732-4770, or, both of TOM Online; or Mr. Wayne Fong of Weber Shandwick, +852-2533-9914, or, for TOM Online
COPYRIGHT 2004 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jul 14, 2004
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