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TO BUSINESS AND TECHNOLOGY EDI

 MOTOROLA'S NEW 40-MHZ 68040 MICROPROCESSOR POWERS APPLE'S
 HIGHEST-PERFORMANCE MACINTOSH COMPUTER
 AUSTIN, Texas, July 29 /PRNewswire/ -- Motorola's (NYSE: MOT) High Performance Microprocessor Division today announced that its 68040 microprocessors provide the processing power for Apple(R) Computer Inc.'s (NASDAQ: AAPL) newest Macintosh(R) personal computers, the Macintosh Quadra(tm) 840AV and Macintosh Centris(tm) 660 AV. The new Macintosh offerings unite telecommunications, video and speech technologies on a desktop computer for the first time. The inclusion of the Motorola 68040 significantly boosts the performance levels of these new Apple systems.
 "With the 40-MHz 68040, Motorola continues to provide high performance options that allow Apple to expand its product lines with consideration for high performance and low cost," said Jack Browne, vice president and director, M68000 high-performance marketing. "By incorporating the robust 40-MHz 68040 into Apple's new systems, Apple is providing their customers access to impressive processing speeds at a reasonable price."
 Apple refers to the technology on which the new systems are based as "AV Technologies." AV Technologies enables Macintosh users to:
 -- Access voice mail, electronic mail and faxes from one location
 the desktop
 -- Use the computer as a hands-free speaker phone and answering
 machine
 -- Communicate using desktop video-conferencing capabilities with
 greater ease and at a new price point
 -- Use speech for command control and navigation
 The highest performance system based on Apple's new AV Technologies, the Macintosh Quadra 840AV, gains its processing power from Motorola's 40-MHz 68040. Announced in May, the 40-MHz 68040 achieves a milestone in Motorola 68000 Family microprocessor performance. At 41.8 VAX MIPS, the 40-MHz 68040 offers a 60 percent increase over the 25-MHz 68040 and according to Ingram Laboratories benchmarks, 68040-based Macintosh Quadras operate 15 to 20 percent faster than 50-MHz Intel i486-based systems.
 The Macintosh Centris 660AV draws its power from the 25-MHz 68040, making it the highest performance offering in Apple's midrange line of Macintosh systems.
 Other Motorola-based products recently announced by Apple include the PowerBook(tm) 180c, a color version of the PowerBook 180. The PowerBook 180c, the second color-equipped PowerBook, joins the 180 announced earlier this year. Both color PowerBooks incorporate the powerful Motorola 33-MHz 68030.
 Headquartered in Cupertino, Calif., Apple Computer, Inc. develops, manufactures and markets computer systems for use in business, education, the home, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries. Apple's Macintosh computers and LaserWriter printers were ranked highest in user satisfaction among business users in recent studies by J.D. Power and Associates.
 Having 1992 worldwide sales exceeding $4.4 billion, Motorola's Semiconducter Products Sector is the largest U.S.-based broad line supplier of semiconductors, with a balanced portfolio of more than 50,000 devices. Motorola is one of the world's leading providers of electronic equipment, systems, components and services for global markets. Products include two-way radios, pagers and telepoint systems, semiconductors, defense and aerospace electronics, automotive and industrial electronic equipment, computers, data communications, and information processing and handling equipment.
 Motorola was a winner of the first Malcolm Baldridge National Quality Award in 1988, in recognition of its superior company-wide quality management process.
 /NOTE TO EDITORS: Apple and Macintosh are registered trademarks, and Macintosh Centris, Macintosh Quadra and PowerBook are trademarks of Apple Computer, Inc./
 -0- 7/29/93
 /CONTACT: Tom Starnes of Motorola, 512-891-2125 (Reader Contact); or Sally Winship of Cunningham Communication, Inc., 617-494-8202, for Motorola (Editorial Contact)/
 (MOT AAPL)


CO: Motorola; Apple Computers ST: Texas; California IN: CPR SU: PDT

CM -- NE006 -- 7195 07/29/93 10:19 EDT
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Date:Jul 29, 1993
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