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TM Century, Inc. Unveils Revolutionary MPowerMix Imaging Platform.

Business Editors

DALLAS--(BUSINESS WIRE)--July 24, 2002

TM Century (OTCBB:TMCI) today unveiled a revolutionary new approach to station branding and imaging, MPowerMix(R). MPowerMix(R) is a new technology that literally takes the "ID Jingle" to a whole new level.

TM Century President and CEO, David Graupner, commented, "Tom Merriman, the 'TM' of TM Century, invented the radio jingle for Gordon McClendon's KLIF in Dallas back in 1952. Since then, radio jingles have pretty much been produced the same way. Jingle companies produce them, put them on a disc, and send them to the stations...and that's that.

"However, now that most stations have the ability to produce audio in digital multi-track form with systems like Pro Tools, Audiacy, Cool Edit, etc. we felt it was time to begin to deliver our imaging products in a format that allows the stations to take advantage of their in-house technology. MPowerMix(R) empowers them with unlimited creative control."

The MPowerMix(R) platform is different from old-fashioned jingle packages in a number of ways.

1) All the components of the Imaging Package are produced in a

modular format, which allows for several different modules to

be put together, like audio Legos, to create hundreds of

different imaging elements.

2) All the modules are also delivered in .wav file format, broken

down into their individual audio tracks. All the different

vocals and instrumentals are separated out into their discrete

tracks, allowing the stations to re-mix the modules in

millions of different forms.

3) MPowerMix(R) clients will have exclusive access to a Web site

where TM Century will provide continuous updates to the

packages. At least once a quarter, new music will be posted on

the site. This music can be combined with the stations'

existing vocal tracks to create scores of more ID's and

branding/imaging elements.

4) MPowerMix(R) is a subscription service. Stations pay a small

production fee upfront ($1,500) and then a monthly subscriber

fee. This allows stations to more accurately account for their

imaging expenses by spreading the costs out over the life of

the package.

The first MPowerMix(R) ID and Imaging library was created for Clear Channel's (NYSE:CCU) Hot AC Formatted MIX 107.5 (WUMX-FM) in Charlottesville, Va. and is called "UltiMix." Demos and additional details can be found at

Dallas-based TM Century, Inc. creates, produces and distributes music-based products for broadcast media use. Product lines include music compilation libraries and services, production music, commercial jingles and radio & TV station identification packages. TM Century's clients include radio & television stations; radio, television satellite and Internet networks; Web sites and portals; the American Forces Radio Network; numerous advertising agencies and commercial businesses. TM Century's products are broadcast on every continent on Earth. (Yep, even Antarctica!) Additionally, TM Century, Inc. owns and operates, an on-line station ID resource;, an advertising jingle resource;, a consumer oriented production and sound effects library service and is a partner in Sold-Rite, Inc., a Internet-based content delivery system, patent pending.

MPowerMix(R) is a trademark of TM Century, Inc.
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Comment:TM Century, Inc. Unveils Revolutionary MPowerMix Imaging Platform.
Publication:Business Wire
Geographic Code:1USA
Date:Jul 24, 2002
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