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TIVO REDUCES PRICE OF SERIES2 DIGITAL VIDEO RECORDER.

TiVo (NASDAQ:TIVO) for the first time has changed the price of the TiVo Series2 DVR to under $200 at leading retailers across the country. TiVo Series2 DVRs are available, starting at a manufacturer's suggested retail price (MSRP) of $199 for the 40-hour, and $299 for the 80-hour model.

"Our goal has always been to make TiVo more affordable for consumers so that more people can have access to the original features unique to the TiVo service, and be in control of their television experience," said Joe Miller, vice president of Sales at TiVo. "We believe that priced at $199, it's now easier than ever to get TiVo."

The TiVo Series2 DVR works with any TV set-up: cable, digital cable, satellite or antenna, and comes in models that can store up to 40 or 80 hours of recorded television. Both models are available at major retailers including Best Buy, Circuit City, and online at Amazon.com, and http://www.tivo.com. The TiVo service is sold separately for $12.95 per month, or a one-time fee of $299 for the lifetime of the product.

Customers who purchase the TiVo Series2 DVR also have the option of upgrading their service to include Home Media Option, a premium feature package that includes four features: remote scheduling, multi-room viewing, a digital music player and a digital photo viewer. With Home Media Option, programs can be scheduled to record from the Internet and shared between two or more TiVo Series2 DVRs in the home. And, digital music and photos stored on the PC or Mac can be streamed to the TiVo Series2 DVR to be enjoyed in the living room. Home Media Option is available online at http://www.tivo.com for a one-time fee of $99 for the first TiVo Series2 DVR, and $49 for each additional DVR.

About TiVo

Founded in 1997, TiVo is the creator of television services for digital video recorders (DVRs). TiVo has defined and inspired the entire category, earning the company patents for inventions associated with DVR software and hardware design. TiVo was the first to deliver on the promise of consumer choice and control over TV viewing, building a loyal and passionate subscription base with over 97% of customers surveyed recommending TiVo to a friend. This enthusiasm has contributed to overwhelming growth over the past year, and the total subscription base exceeds 1 million. TiVo is headquartered in San Jose, CA.

TiVo can be found on the World Wide Web at http://www.tivo.com.

For more information, call 408/519-9220.
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Publication:CD Computing News
Date:Mar 1, 2004
Words:424
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