TIMM F. CRULL NAMED TO HEAD NESTLE'S NORTH AMERICAN OPERATIONS
LOS ANGELES, Nov. 20 /PRNewswire/ -- Timm F. Crull, Nestle USA Inc. president and chief executive officer, will be named effective Jan. 1, 1992, an executive vice president of the parent company Nestle S.A.'s general management. Crull will oversee activities in both the United States and Canada, according to Helmut O. Maucher, Nestle S.A. chairman and chief executive officer.
Crull has also been named to the newly created position of chairman of Nestle USA and will also retain his title as chief executive officer of the company.
Joe M. Weller, former Carnation Company executive vice president, and currently heading Nestle's Australian market since December 1989 as managing director and chief executive officer, replaces Crull as Nestle USA president. Weller will have the added title of chief operating officer.
"These decisions make all the more sense as we have just put the final touches on a major restructuring effort in the U.S. resulting in a unified corporation combining all of our food businesses," said Maucher.
"In addition, the free-trade agreement between the U.S. and Canada is taking effect and will, in time, lead to an even more pronounced interpenetration of the economies of these two countries," he added.
Nestle S.A., the largest food company in the world, has divided its world-wide operations into five zones. Crull will report directly to Maucher and maintain offices at the Nestle USA headquarters in Glendale, Calif., and Nestle S.A. headquarters in Vevey, Switzerland.
"At Nestle USA in 10 months we have combined and reorganized the business structure which encompasses more than 43,000 employees and 1,000 products. By merging 15 Nestle food and beverage companies in the U.S. into six business units aligned by products or services, we improved the focus on key product categories with a simplified business structure," said Crull.
U.S. sales in 1990 were $7.122 billion with the combined North American market providing 25 percent of global sales. Nestle S.A.'s consolidated sales were $36 billion and sales of Nestle S.A. for the first 10 months were SFr 41 billion.
Frank C. Cella, currently president of Nestle Enterprises Limited in Canada, will add the duties of chief executive officer and market head effective Jan. 1, 1992, reporting directly to Crull. Ian W. Murray, who has been chairman, chief executive officer and market head, will become non-executive chairman and also will take on special world-wide assignments for Nestle S.A.
With sales exceeding $1 billion Canadian for 1990, and headquartered in Don Mills, Ontario, Nestle in Canada is the parent of an ever-expanding family of businesses.
In 1980 Nestle Canada Limited merged with Libby, McNeill and Libby of Canada to form Nestle Enterprises Limited. In later years, Stouffer's frozen food joined the company in 1981; Labrador Spring Water in 1982; the Goodhost foodservice company and Crystal Springs water in 1984; Carnation in 1986; Dr. Ballard pet food and Club Coffee Companies in 1987 and Brazilian Coffee Ltd. and Rowntree in 1988.
Crull joined Carnation Company in 1955, became vice president in 1967, and a member of the board of directors in 1972. He was progressively given additional responsibilities, including president, Carnation International in 1981. He was elected president of Carnation Company in 1983, and chief executive officer in 1985 following the acquisition of Carnation Company by Nestle S.A.
Weller started with Carnation Company in 1968, progressing through the sales ranks and was named vice president of sales in 1978, the board of directors in 1981 and executive vice president in 1985. In December 1989 he was appointed managing director and chief executive officer of Nestle Australia Ltd., headquartered in Sydney.
/NOTE: Photos available on request.
/CONTACT: Dick Curd of Nestle USA Inc., 818-549-6251/ CO: Nestle USA Inc. ST: California IN: FOD SU: PER CH -- LA010 -- 5240 11/20/91 08:30 EST