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TIME INC. AND IKONIC TO SHAPE INTERACTIVE VIDEO NEWS ON DEMAND SERVICE

 NEW YORK, Jan. 6 /PRNewswire/ -- Time Inc. has selected Ikonic Interactive Inc., a San Francisco-based firm, to design the software and user interface for the interactive video news on demand service that it is developing for Time Warner's Full Service Network(TM), an interactive multimedia cable network. The new service will be first offered to customers in Orlando, Fla., in late 1994.
 Time Inc. executives met this week with a team from Ikonic to begin designing the graphic interface and software tools that will let subscribers choose the type and depth of news and information they want any time they want it.
 Discussing the future of two-way television news, Walter Isaacson, Time. Inc.'s editor of New Media, said, "We want to give viewers the chance to delve deeper into stories that interest them and to get the information they want more conveniently."
 Isaacson and Paul Sagan, who is the managing editor of News on Demand, selected Ikonic to design the user interface and application software for the news on demand service. Ikonic, a veteran multimedia development company, is also working on an interactive service for Home Box Office, another division of Time Warner.
 Robert May, Ikonic's president, said, "We share the vision of Time Inc.'s news on demand team to integrate the promise of tomorrow's personal newscasts into the reality of today's technology and audiences.
 "Having tested interactive television ideas and prototypes in front of hundreds of television viewers around the country over the last three months, we at Ikonic are convinced that the most important factor in user acceptance is an interface that allows a graceful path from traditional passive viewing to deeper and richer access to meaningful information," May added.
 The news background of a number of Ikonic team members will be a key asset for the new group. Ranging from broadcast television to daily newspapers, their familiarity with the requirements of journalism will be critical as both teams begin the massive process of defining the news categories, sources, media types, story formats, interface design and software architecture needed for the new service.
 Paul Sagan, who also serves as vice president of News and Programming for Time Warner Cable's New York 1 News, said, "With news on demand, Time Inc. and Ikonic will help shape the way news is acquired, edited, distributed and consumed throughout the world."
 Ikonic Interactive Inc. produces interactive multimedia for clients worldwide. Founded in 1985, Ikonic has been an innovator in developing user interfaces that simplify access to complex multimedia information. Its products include interfaces, media and application software for interactive television, CD-ROMs, PDAs (personal digital assistants) and retail kiosks. Selected clients included Time-Warner, Sony Corporation of America, Dow Jones & Co., Paramount Communications, Boeing, Apple, NEC, Pacific Bell and Panasonic.
 Time Inc. is a wholly owned subsidiary of Time Warner Inc. (NYSE: TWX), the world's leading media and entertainment company with interests in magazine and book publishing, recorded music and music publishing, filmed entertainment and cable television programming and operations.
 -0- 1/6/94
 /CONTACT: John McCoy of Ikonic Interactive, 415-864-3200; or Peter Costiglio of Time Inc., 212-522-3927/
 (TWX)


CO: Time Inc.; Ikonic Interactive Inc.; Time Warner Inc. ST: California, New York IN: CPR SU: PDT CON

LW-TM -- SF003 -- 6952 01/06/94 10:04 EST
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Publication:PR Newswire
Date:Jan 6, 1994
Words:544
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