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TIME BUYING SERVICES TO HANDLE MEDIA BUYING FOR ROY ROGERS

 TIME BUYING SERVICES TO HANDLE MEDIA BUYING FOR ROY ROGERS
 ROCKY MOUNT, N.C., June 3 /PRNewswire/ -- Sharon Fogg, Vice President of Marketing for Roy Rogers restaurants, announced today that Time Buying Services, Inc., NYC, has been selected to handle all spot radio and television media buying for the Roy Rogers chain. The agency will work closely with Earle Palmer Brown Advertising, which was named last week to handle advertising, collateral and field support for Roy Rogers.
 "An independent media company, Time Buying Services offers the perfect media buying support we have needed for a long time," said Fogg. "The agency has a proven ability to deliver high quality and effective media buying at cost-efficient prices. Also important is the fact that their senior executives are truly involved in the business on a day-to- day basis. TBS has a tremendous wealth of experience and we are pleased to have them on the Roy Rogers team."
 Added Frank Muratore, Chief Executive Officer of TBI, "Our team, which is led by Lana Lobue, Vice President and Account Manager, is already at work placing spot commercials in Roy's major markets -- Washington, Baltimore, Philadelphia and New York. This is an exciting time for Roy Rogers restaurants and we're proud to be part of again making that chain, the best in the northeast."
 Headquartered in Rocky Mount, N.C., Hardee's Food Systems is America's third largest fast-food hamburger restaurant chain, operating approximately 4,000 restaurants of which 784 are Roy Rogers restaurants.
 -0- 6/3/92
 /CONTACT: W. Maurice Bridges, Director of Public Affairs, Hardee's Food Systems, Inc., 919-977-8943/ CO: Roy Rogers restaurants; Hardees Food Systems, Inc.; Time Buying
 Services, Inc. ST: North Carolina, New York IN: FOD SU:


JZ -- CH004 -- 6691 06/03/92 15:44 EDT
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Publication:PR Newswire
Date:Jun 3, 1992
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